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March 2023 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Lorena’s Tweets
- CMOs "get" that #customerexperience is a top-line priority - and about much more than #technology. But they face st… twitter.com/i/web/status/1… 1 year ago
- Is your organization ready for #accountbasedmarketing? Take this short #ABM Readiness Assessment and get results an… twitter.com/i/web/status/1… 1 year ago
- Happy to share that The Pedowtiz Group leaders have not one, but 2 books out today… @revenuemarketer… twitter.com/i/web/status/1… 1 year ago
Category Archives: Uncategorized
What CMOs Understand That Their Peers May Not
This morning I came across 2021 Rackspace Technology research on How Applications Impact Customer Experience, in which they analyzed 1400+ responses from $300M+ enterprises about strategic priorities. Customer Experience (CX) topped the list – with a focus on responding to … Continue reading
A Decade of Leading With Content
In 2011 blogging was becoming a thing for professionals and WordPress was making it easier. I love to write, share and learn, so Leading With Content was born. Ninety posts later and the blog has become a travel log of … Continue reading
Posted in ABM, Account-Based Marketing, B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Loyalty, Customer Segmentation, Customer Service, Digital Marketing, Employee Experience, Financial Services, Marketing Automation, Payments, Social Media CRM, Thought Leadership, Uncategorized
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Why Account-Based Marketing is Not “Marketing As Usual”
Do you have a POV on ABM? Most marketers think they have a pretty good idea of what ABM is about. After all, it’s been a buzz word for years! But as I consult with CMOs at companies large and … Continue reading
Learning to Fish with ABM
As a Senior B2B Marketing Strategist at The Pedowitz Group, I coach large enterprises through transformational change such as moving from traditional marketing towards Account-based Marketing. Prospecting is challenging in the “new normal”, so ABM initiatives are becoming increasingly common … Continue reading
Account-based Marketing Adoption Infographic
#AccountBasedMarketing is rapidly gaining traction in #B2Bmarketing, but it’s neither a simple trick nor a silver bullet. Yet #ABM delivers outstanding results when done right. Learn the best-practice order of approach with The Pedowtiz Group’s ABM Adoption Timeline. Also check … Continue reading
Posted in ABM, Account-Based Marketing, Digital Marketing, Uncategorized
Tagged ABM, Account-Based Marketing
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Top 4 Reasons Why You May Not Be Ready for ABM
Account Based Marketing is not as simple as it sounds. ABM initiatives fizzle for four common reasons that you can avoid. To achieve the many promised benefits of ABM, enterprises should commit to fundamental changes in process, technology, and training. … Continue reading
ABM’s Silver Bullet Software
My last blog, entitled ABM’s Secret: It’s Not All About the Software, requires amendment in the face of the surprising announcement that Demandbase has acquired Engagio. My premise was that the thought leadership produced by the hundreds of ABM software vendors … Continue reading
ABM’s Secret: It’s Not All About the Software
ABM vendors may be telling you that their software is essential to get started. But here’s an idea: Start with the tools you’ve got, pick some spot solutions as your program matures, and go full-funnel when your MarTech can’t keep … Continue reading
Posted in ABM, Account-Based Marketing, B2B Marketing, Digital Marketing, Marketing Automation, Uncategorized
Tagged ABM, Digital Marketing
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Three Hidden ABM Techniques Any Enterprise Can Adopt
Account-based Marketing can mean massive change for enterprises. But it can also start as a modest initiative. Explore three ways enterprises can take small steps towards big change. Lesson 1: Identify Your Ideal Customer Signs your Enterprise isn’t ready for … Continue reading
How to Move from Inside-Out to Outside-In Marketing
As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead of talking TO your prospects, you need to … Continue reading
Posted in Uncategorized
Tagged B2B Marketing, Customer Experience, Customer Loyalty, Thought Leadership
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Leading With Content 