-
Join 145 other subscribers
Categories
-
Recent Posts
Archives
March 2023 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Lorena’s Tweets
- CMOs "get" that #customerexperience is a top-line priority - and about much more than #technology. But they face st… twitter.com/i/web/status/1… 1 year ago
- Is your organization ready for #accountbasedmarketing? Take this short #ABM Readiness Assessment and get results an… twitter.com/i/web/status/1… 1 year ago
- Happy to share that The Pedowtiz Group leaders have not one, but 2 books out today… @revenuemarketer… twitter.com/i/web/status/1… 1 year ago
Tag Archives: Employee Experience
Marketing Insanity
A quote widely attributed to Albert Einstein reads, “The definition of insanity is doing the same thing over and over and expecting different results.” This is increasingly true in B2B Marketing, where the pace of change has accelerated exponentially in … Continue reading
Silos, Sticks and Carrots
Published on LinkedIn January 21, 2017 How many times have you heard the word “silos” at work? As in, “They’re in their own silo,” or “This company has too many silos.” If that’s a common term, mostly likely your company has … Continue reading
Ladies and Gentlemen Serving Ladies and Gentlemen
During Labor Day week , my husband and I enjoyed the Ritz Carlton’s strong service model. All guests, no matter how greasy and sandy from the beach, are treated as ladies and gentlemen. Associates, who are encouraged to think of … Continue reading
Why Your Employees are Jumping Ship
Let’s continue our “employee series” with a discussion of the impact of employee satisfaction on customer experience. The research I directed last year (http://bit.ly/oDzXg8) showed that 79% of US employees surveyed say they are loyal employees. Banking employees are the … Continue reading
Why Your Employees Aren’t Delivering Better Customer Experiences
As a follow-up to my last post on What Your Employees Aren’t Telling You, let’s explore why the front-line’s strong knowledge of customer requirements doesn’t consistantly translate into better service delivery. The customer experience research I directed last year (http://bit.ly/oDzXg8) showed that, … Continue reading
What Your Employees Aren’t Telling You
In her recent customer experience blog (http://bit.ly/nQLkK5), Forrester Analyst Kerry Bodine points out that many executives have tunnel vision. She says, “Many organizations place too much emphasis on top-of-mind channels such as the Web and social media, ignoring hundreds of … Continue reading