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January 2023 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Lorena’s Tweets
- CMOs "get" that #customerexperience is a top-line priority - and about much more than #technology. But they face st… twitter.com/i/web/status/1… 1 year ago
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Category Archives: Uncategorized
When Prospects Won’t Play It Your Way
Company X has just built a new eCommerce site and is consider adding an extra layer of cyber security. VP Bob volunteers to research the product category. Google points him towards Acme, a mature leader in the space, and he … Continue reading
The One Thing Keeping Enterprise Marketing Organizations from Real Impact (and How to Address It)
In the last decade, Marketing Technology (MarTech) has proved to be a powerful integrating force within B2B enterprise marketing groups. But counteracting that strength is a powerful and persistent weakness. Since joining The Pedowitz Group, and in my own B2B … Continue reading
Feast or Famine in the Marketing Automation Space?
Feast or Famine in the Marketing Automation Space? The power of Marketing Automation can be mighty, which is why I was sorry to see the announcement that Adobe is purchasing Marketo. There are many advantages to the acquisition, as described … Continue reading
Marketing Insanity
A quote widely attributed to Albert Einstein reads, “The definition of insanity is doing the same thing over and over and expecting different results.” This is increasingly true in B2B Marketing, where the pace of change has accelerated exponentially in … Continue reading
What’s a CMO to Do?
According to Scott Brinker at ChiefMarTec.com, the average enterprise today now uses over 1000 cloud services. MarTech presents the largest menu of vendor options. As of April 2018, over 7000 active MarTech solutions are available in 47 categories. That’s 700% growth … Continue reading
Make Beautiful Music with Venn Marketing
Recently I spoke with the leader of PayPal’s Global Lifecycle Services (GLS) group, Matt Cammack. Last year he accepted the ambitious task of integrating PayPal’s global marketing teams in order to create more unified customer experiences. Once he described the … Continue reading
Posted in Uncategorized
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The Marketing Automation Paradox
Published on LinkedIn June 11, 2016 In his recent MarketingProfs article, Andrew Davies describes the paradox of marketing automation. On one hand, these systems allow Marketers to nurture prospects and clients through longer lifecycles and larger revenue streams. On the other hand, … Continue reading
Distracted By Bright Shiny Objects
Published on LinkedIn April 15, 2016 This Adobe 2016 Digital Trends Infographic poses some interesting questions. Consider a few key data points from it: 90% of the 7k executives surveyed say Data-Driven Marketing is the top strategic priority for 2016 46% think Strategic Thinking … Continue reading
So Many Payment Players – Good Graph!
The payments landscape has changed so much since I started covering it in 2011. I’ve seen many graphics with logos in quadrants, and they only represent a moment in time. But this one from BI Intelligence is not bad if you’re … Continue reading
Posted in Brands, Financial Services, Payments, Uncategorized
Tagged Brands, Financial Services, Payments
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Content Marketing at Convergys 2007-2010
Content Marketing has been an area of significant focus in my roles since 2005. At ADP, Convergys, and Vantiv I developed successful thought leadership campaigns centered around primary research on customer experience within each industry. A thought leadership program positions … Continue reading
Posted in B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Digital Marketing, Thought Leadership, Uncategorized
Tagged B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Digital Marketing, Thought Leadership
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