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January 2021 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Lorena’s Tweets
- Top 4 Reasons Why You May Not Be Ready for ABM leadingwithcontent.com/2020/08/10/top… via @harrilor 5 months ago
- Top 4 Reasons Why You May Not Be Ready for ABM leadingwithcontent.com/2020/08/10/top… via @harrilor 5 months ago
- Could the Demandbase/Engagio combination finally create ABM’s Silver Bullet Software? linkedin.com/pulse/abms-sec… via @LinkedIn 7 months ago
Category Archives: Uncategorized
What’s a CMO to Do?
According to Scott Brinker at ChiefMarTec.com, the average enterprise today now uses over 1000 cloud services. MarTech presents the largest menu of vendor options. As of April 2018, over 7000 active MarTech solutions are available in 47 categories. That’s 700% growth … Continue reading
Make Beautiful Music with Venn Marketing
Recently I spoke with the leader of PayPal’s Global Lifecycle Services (GLS) group, Matt Cammack. Last year he accepted the ambitious task of integrating PayPal’s global marketing teams in order to create more unified customer experiences. Once he described the … Continue reading
Posted in Uncategorized
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The Marketing Automation Paradox
Published on LinkedIn June 11, 2016 In his recent MarketingProfs article, Andrew Davies describes the paradox of marketing automation. On one hand, these systems allow Marketers to nurture prospects and clients through longer lifecycles and larger revenue streams. On the other hand, … Continue reading
Distracted By Bright Shiny Objects
Published on LinkedIn April 15, 2016 This Adobe 2016 Digital Trends Infographic poses some interesting questions. Consider a few key data points from it: 90% of the 7k executives surveyed say Data-Driven Marketing is the top strategic priority for 2016 46% think Strategic Thinking … Continue reading
So Many Payment Players – Good Graph!
The payments landscape has changed so much since I started covering it in 2011. I’ve seen many graphics with logos in quadrants, and they only represent a moment in time. But this one from BI Intelligence is not bad if you’re … Continue reading
Posted in Brands, Financial Services, Payments, Uncategorized
Tagged Brands, Financial Services, Payments
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Content Marketing at Convergys 2007-2010
Content Marketing has been an area of significant focus in my roles since 2005. At ADP, Convergys, and Vantiv I developed successful thought leadership campaigns centered around primary research on customer experience within each industry. A thought leadership program positions … Continue reading
Posted in B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Digital Marketing, Thought Leadership, Uncategorized
Tagged B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Digital Marketing, Thought Leadership
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Measure, Test, Analyze, Rinse and Repeat
Step Eight of Ten Steps To Marketing Relevance Learn from experience, and share the lessons In our last installment, we discussed steps to integrate a Marketing Automation System (MAS) with the Sales process. To get your company to see the value … Continue reading
Posted in B2B Marketing, Digital Marketing, Uncategorized
Tagged B2B Marketing, Digital Marketing
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Integrating With the Sales Process
Step Seven of Ten Steps To Marketing Relevance Your MAS must be linked to your CRM and other sales tools – and your sales force must understand how it all works In our last discussion, we discussed the value of implementing … Continue reading
Posted in B2B Marketing, Content Marketing, Digital Marketing, Uncategorized
Tagged B2B Marketing, Content Marketing, Digital Marketing
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The Age of the Customer
I recently listened to a Forrester webinar, and wanted to share these two slides from it… First, we’ve all heard this, but the landscape has changed shape with the digital revolution. Now it really is all about the customer. Second, … Continue reading
Posted in Content Marketing, Digital Marketing, Uncategorized
Tagged Content Marketing, Digital Marketing
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Remember: It’s About Revenue
Step Five of Ten Steps To Marketing Relevance Don’t Get Caught Up in Making Nice Marketing…It’s About Making Money How many of you know marketing managers who get lost in the weeds? Every team I’ve seen has members who get so … Continue reading
Posted in B2B Marketing, Content Marketing, Digital Marketing, Uncategorized
Tagged B, B2B Marketing, Content Marketing, Digital Marketing
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