Category Archives: Uncategorized

Feast or Famine in the Marketing Automation Space?

Posted on September 23, 2018 by Lorena Harris

Feast or Famine in the Marketing Automation Space? The power of Marketing Automation can be mighty, which is why I was sorry to see the announcement that Adobe is purchasing Marketo. There are many advantages to the acquisition, as described … Continue reading →

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Marketing Insanity

Posted on August 15, 2018 by Lorena Harris

A quote widely attributed to Albert Einstein reads, “The definition of insanity is doing the same thing over and over and expecting different results.” This is increasingly true in B2B Marketing, where the pace of change has accelerated exponentially in … Continue reading →

Posted in B2B Marketing, Customer Experience, Digital Marketing, Employee Experience, Social Media CRM, Uncategorized | Tagged , , , , | Leave a comment

What’s a CMO to Do?

Posted on May 9, 2018 by Lorena Harris

According to Scott Brinker at ChiefMarTec.com, the average enterprise today now uses over 1000 cloud services. MarTech presents the largest menu of vendor options. As of April 2018, over 7000 active MarTech solutions are available in 47 categories. That’s 700% growth … Continue reading →

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Make Beautiful Music with Venn Marketing

Posted on January 8, 2018 by Lorena Harris

Recently I spoke with the leader of PayPal’s Global Lifecycle Services (GLS) group, Matt Cammack. Last year he accepted the ambitious task of integrating PayPal’s global marketing teams in order to create more unified customer experiences. Once he described the … Continue reading →

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The Marketing Automation Paradox

Posted on April 7, 2017 by Lorena Harris

Published on LinkedIn June 11, 2016 In his recent MarketingProfs article, Andrew Davies describes the paradox of marketing automation.  On one hand, these systems allow Marketers to nurture prospects and clients through longer lifecycles and larger revenue streams.  On the other hand, … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Segmentation, Marketing Automation, Uncategorized | Tagged , , , | Leave a comment

Distracted By Bright Shiny Objects

Posted on April 7, 2017 by Lorena Harris

Published on LinkedIn April 15, 2016 This Adobe 2016 Digital Trends Infographic poses some interesting questions. Consider a few key data points from it: 90% of the 7k executives surveyed say Data-Driven Marketing is the top strategic priority for 2016 46% think Strategic Thinking … Continue reading →

Posted in B2B Marketing, Customer Experience Research, Digital Marketing, Marketing Automation, Uncategorized | Tagged , , , | Leave a comment

So Many Payment Players – Good Graph!

Posted on April 6, 2017 by Lorena Harris

The payments landscape has changed so much since I started covering it in 2011. I’ve seen many graphics with logos in quadrants, and they only represent a moment in time. But this one from BI Intelligence is not bad if you’re … Continue reading →

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Content Marketing at Convergys 2007-2010

Posted on November 11, 2014 by Lorena Harris

Content Marketing has been an area of significant focus in my roles since 2005. At ADP, Convergys, and Vantiv I developed successful thought leadership campaigns centered around primary research on customer experience within each industry.  A thought leadership program positions … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Digital Marketing, Thought Leadership, Uncategorized | Tagged , , , , , , | Leave a comment

Measure, Test, Analyze, Rinse and Repeat

Posted on March 16, 2014 by Lorena Harris

Step Eight of Ten Steps To Marketing Relevance Learn from experience, and share the lessons In our last installment, we discussed steps to integrate a Marketing Automation System (MAS) with the Sales process.  To get your company to see the value … Continue reading →

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Integrating With the Sales Process

Posted on February 9, 2014 by Lorena Harris

Step Seven of Ten Steps To Marketing Relevance Your MAS must be linked to your CRM and other sales tools – and your sales force must understand how it all works In our last discussion, we discussed the value of implementing … Continue reading →

Posted in B2B Marketing, Content Marketing, Digital Marketing, Uncategorized | Tagged , , | 1 Comment