Category Archives: Uncategorized

The Marketing Automation Paradox

Posted on April 7, 2017 by

Published on LinkedIn June 11, 2016 In his recent MarketingProfs article, Andrew Davies describes the paradox of marketing automation.  On one hand, these systems allow Marketers to nurture prospects and clients through longer lifecycles and larger revenue streams.  On the other hand, … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Segmentation, Marketing Automation, Uncategorized | Tagged , , , | Leave a comment

Distracted By Bright Shiny Objects

Posted on April 7, 2017 by

Published on LinkedIn April 15, 2016 This Adobe 2016 Digital Trends Infographic poses some interesting questions. Consider a few key data points from it: 90% of the 7k executives surveyed say Data-Driven Marketing is the top strategic priority for 2016 46% think Strategic Thinking … Continue reading →

Posted in B2B Marketing, Customer Experience Research, Digital Marketing, Marketing Automation, Uncategorized | Tagged , , , | Leave a comment

So Many Payment Players – Good Graph!

Posted on April 6, 2017 by

The payments landscape has changed so much since I started covering it in 2011. I’ve seen many graphics with logos in quadrants, and they only represent a moment in time. But this one from BI Intelligence is not bad if you’re … Continue reading →

Posted in Brands, Financial Services, Payments, Uncategorized | Tagged , , | Leave a comment

Content Marketing at Convergys 2007-2010

Posted on November 11, 2014 by

Content Marketing has been an area of significant focus in my roles since 2005. At ADP, Convergys, and Vantiv I developed successful thought leadership campaigns centered around primary research on customer experience within each industry.  A thought leadership program positions … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Digital Marketing, Thought Leadership, Uncategorized | Tagged , , , , , , | Leave a comment

Measure, Test, Analyze, Rinse and Repeat

Posted on March 16, 2014 by

Step Eight of Ten Steps To Marketing Relevance Learn from experience, and share the lessons In our last installment, we discussed steps to integrate a Marketing Automation System (MAS) with the Sales process.  To get your company to see the value … Continue reading →

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Integrating With the Sales Process

Posted on February 9, 2014 by

Step Seven of Ten Steps To Marketing Relevance Your MAS must be linked to your CRM and other sales tools – and your sales force must understand how it all works In our last discussion, we discussed the value of implementing … Continue reading →

Posted in B2B Marketing, Content Marketing, Digital Marketing, Uncategorized | Tagged , , | 1 Comment

The Age of the Customer

Posted on December 1, 2013 by

I recently listened to a Forrester webinar, and wanted to share these two slides from it… First, we’ve all heard this, but the landscape has changed shape with the digital revolution.  Now it really is all about the customer. Second, … Continue reading →

Posted in Content Marketing, Digital Marketing, Uncategorized | Tagged , | Leave a comment

Remember: It’s About Revenue

Posted on November 17, 2013 by

Step Five of Ten Steps To Marketing Relevance Don’t Get Caught Up in Making Nice Marketing…It’s About Making Money How many of you know marketing managers who get lost in the weeds?  Every team I’ve seen has members who get so … Continue reading →

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Create a Robust Content Marketing Program

Posted on September 29, 2013 by

Step Three of Ten Steps To Marketing Relevance Don’t Underestimate the Value of Content Marketing In my last post, Be a Thought Leader, we discussed why thought leadership sits at the pinnacle of content marketing.  Now let’s back up and look … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Experience, Customer Experience Research, Thought Leadership, Uncategorized | Tagged , , , | 2 Comments

The CMO as Change Agent

Posted on January 11, 2013 by

In preparation for an upcoming CMO Exchange panel, I’ve been mulling over what it means to be a “change agent”.  The concept means something different to each of my co-presenters.  For Eastman Kodak‘s VP Marketing, it means strategically managing a … Continue reading →

Posted in B2B Marketing, Content Marketing, Digital Marketing, Social Media CRM, Thought Leadership, Uncategorized | Tagged , , , | Leave a comment