Categories
-
Recent Posts
Archives
June 2021 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Lorena’s Tweets
- Is your organization ready for #accountbasedmarketing? Take this short #ABM Readiness Assessment and get results an… twitter.com/i/web/status/1… 2 weeks ago
- Happy to share that The Pedowtiz Group leaders have not one, but 2 books out today… @revenuemarketer… twitter.com/i/web/status/1… 4 weeks ago
- Marketing will soon evolve to the often-stated nirvana of “the right message delivered to the right contact in the… twitter.com/i/web/status/1… 3 months ago
Category Archives: B2B Marketing
Why Account-Based Marketing is Not “Marketing As Usual”
Do you have a POV on ABM? Most marketers think they have a pretty good idea of what ABM is about. After all, it’s been a buzz word for years! But as I consult with CMOs at companies large and … Continue reading
Remember When Marketing Automation Was a Thing?
Can you remember when you first heard about Marketing Automation Platforms (MAPs)? I believe it was 2008 when I first started hearing buzz about the emerging leaders: Eloqua, Marketo and Silverpop. Some due diligence opened my eyes to a new way … Continue reading
Learning to Fish with ABM
As a Senior B2B Marketing Strategist at The Pedowitz Group, I coach large enterprises through transformational change such as moving from traditional marketing towards Account-based Marketing. Prospecting is challenging in the “new normal”, so ABM initiatives are becoming increasingly common … Continue reading
Tough Talk About ABM
Account-based Marketing can significantly expand revenue from your customer base. But ABM is advanced marketing. It’s not simple, fast or easy to measure. It can’t be done by one person “on the side” with no resources. It must be sponsored … Continue reading
Posted in ABM, Account-Based Marketing, B2B Marketing
Tagged ABM, Account-Based Marketing, B2B Marketing
Leave a comment
Top 4 Reasons Why You May Not Be Ready for ABM
Account Based Marketing is not as simple as it sounds. ABM initiatives fizzle for four common reasons that you can avoid. To achieve the many promised benefits of ABM, enterprises should commit to fundamental changes in process, technology, and training. … Continue reading
ABM’s Silver Bullet Software
My last blog, entitled ABM’s Secret: It’s Not All About the Software, requires amendment in the face of the surprising announcement that Demandbase has acquired Engagio. My premise was that the thought leadership produced by the hundreds of ABM software vendors … Continue reading
ABM’s Secret: It’s Not All About the Software
ABM vendors may be telling you that their software is essential to get started. But here’s an idea: Start with the tools you’ve got, pick some spot solutions as your program matures, and go full-funnel when your MarTech can’t keep … Continue reading
Posted in ABM, Account-Based Marketing, B2B Marketing, Digital Marketing, Marketing Automation, Uncategorized
Tagged ABM, acc, b2b, Digital Marketing
Leave a comment
Three Hidden ABM Techniques Any Enterprise Can Adopt
Account-based Marketing can mean massive change for enterprises. But it can also start as a modest initiative. Explore three ways enterprises can take small steps towards big change. Lesson 1: Identify Your Ideal Customer Signs your Enterprise isn’t ready for … Continue reading
When Your Buying Stages Don’t Match Your Customers’ Needs
As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just isn’t as effective. Companies that talk TO their prospects instead of listening and … Continue reading
Does Your Company Understand That It’s Not All About You?
As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous digital behavior. The … Continue reading
