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June 2023 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Lorena’s Tweets
Tweets by harrilor
Category Archives: Center of Excellence CoE
5 Things CMOs Need to Know to Lead Change
As a CMO Consultant, I’ve helped more than 45 Chief Marketing Officers evaluate, implement and expand an organizational initiative. These are generally embarked upon by a newly-appointed CMO who wants to make her mark early on with a buzz-word project … Continue reading
Posted in ABM, ABX, Account-Based Marketing, B2B Marketing, Center of Excellence CoE, Customer Experience, Digital Transformation, OmniChannel
Tagged ABM, ABX, Account experience, Account-Based Marketing, B2B Marketing, Center of Excellence, COE, Customer Experience, Digital Transformation, Lead Management, Revenue Operations
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Leading Change – Or Whatever You Call It
The CMOs I advise are feeling the pressure to improve customer experience in a way that positively impacts short and long-term revenue. They spearhead many initiatives, talking about Customer Experience (CX), Digital Transformation (DTX), Account-based Experience (ABX), OmniChannel or building … Continue reading
Leading With Content 