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June 2023 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Lorena’s Tweets
Tweets by harrilor
Tag Archives: Customer Segmentation
When Prospects Won’t Play It Your Way
Company X has just built a new eCommerce site and is consider adding an extra layer of cyber security. VP Bob volunteers to research the product category. Google points him towards Acme, a mature leader in the space, and he … Continue reading
Content Across the Ages
In his recent MarketingProfs article, “The Brand-Content Preferences of Different Age Groups,” Ayaz Nanji examines HubSpot survey data and concludes that every age segment has different content preferences. Seems we all consider videos “the most memorable type of brand content.” … Continue reading
Posted in B2B Marketing, Channel Preference, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Segmentation, Digital Marketing
Tagged B2B Marketing, Channel Preference, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Segmentation, Digital Marketing
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Marketing Megatrends for 2018 – A Lot to Digest
According to Matthew Sweezey’s 11/29/17 article in MarketingProfs, we can expect “Five Marketing Megatrends for 2018”. I’ve digested and summarized those megatrends below. But are these attainable for companies without mega-budgets? Let’s examine: Context Replaces Advertising as a Growth Lever … Continue reading
Posted in B2B Marketing, Channel Preference, Customer Behavior, Customer Experience Research, Customer Segmentation, Digital Marketing, Marketing Automation, Social Media CRM
Tagged B2B Marketing, Channel Preference, Content Marketing, Customer Behavior, Customer Experience Research, Customer Segmentation, Digital Marketing, Marketing Automation, Social Media CRM
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Personas Backwards and Forwards
Published on LinkedIn October 30, 2016 The longer I navigate large B2B companies, the more I observe the same marketing projects being kicked-off over and over again. New people come in looking for something to champion within that magical first ninety … Continue reading
The Marketing Automation Paradox
Published on LinkedIn June 11, 2016 In his recent MarketingProfs article, Andrew Davies describes the paradox of marketing automation. On one hand, these systems allow Marketers to nurture prospects and clients through longer lifecycles and larger revenue streams. On the other hand, … Continue reading
Plotting Your Way To Super Loyalty
Anyone who has ever taken a business or economics course will attest to the fondness of academics for a 2×2 matrix. Put one variable on the X axis, another on the Y, and presto – all manner of phenomenon can … Continue reading
Proof That It Pays To Know Your Customer
In May of this year the Aberdeen Group published a white paper called, “Creating a Complete Customer View: Best Practices in Master Data Management”. (http://bit.ly/k9qwOT) Master Data Management (MDM) is the quest for a “complete customer view” through data, typically … Continue reading
Thought Leadership on Customer Experience: Part 1
Are you a client, customer or consumer? No doubt all of the above, depending on the product or service in question. Likewie, there are probably lots of reasons you initially decided to do business with the vendors, retailers and service … Continue reading
Posted in B2B Marketing, Content Marketing, Customer Experience, Customer Experience Research, Customer Loyalty, Customer Segmentation, Customer Service, Thought Leadership
Tagged Channel Preference, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Loyalty, Customer Segmentation, Customer Service, Customized Service, Social Media CRM
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Leading With Content 