Categories
-
Recent Posts
Archives
Lorena’s Tweets
- Feast or Famine in the Marketing Automation Space? linkedin.com/pulse/feast-fa… 1 day ago
- What to Do If You're Not Content With Your Content linkedin.com/pulse/what-do-… 1 month ago
- Want to be in a new book 'Insights on Impact Innovators' that will capture, curate & scale a broad range of time-te… twitter.com/i/web/status/1… 1 month ago
Category Archives: Social Media CRM
Marketing Insanity
A quote widely attributed to Albert Einstein reads, “The definition of insanity is doing the same thing over and over and expecting different results.” This is increasingly true in B2B Marketing, where the pace of change has accelerated exponentially in … Continue reading
Marketing Megatrends for 2018 – A Lot to Digest
According to Matthew Sweezey’s 11/29/17 article in MarketingProfs, we can expect “Five Marketing Megatrends for 2018”. I’ve digested and summarized those megatrends below. But are these attainable for companies without mega-budgets? Let’s examine: Context Replaces Advertising as a Growth Lever … Continue reading
Posted in B2B Marketing, Channel Preference, Customer Behavior, Customer Experience Research, Customer Segmentation, Digital Marketing, Marketing Automation, Social Media CRM
Tagged B2B Marketing, Channel Preference, Content Marketing, Customer Behavior, Customer Experience Research, Customer Segmentation, Digital Marketing, Marketing Automation, Social Media CRM
1 Comment
Ten Steps To Marketing Relevance
How to move your marketing organization from “arts and crafts” to “a seat at the table”. Structure For Success – Build a strong team with modern marketing capabilities; find good vendor partners Be a Thought Leader – Research, incorporate and … Continue reading
The CMO as Change Agent
In preparation for an upcoming CMO Exchange panel, I’ve been mulling over what it means to be a “change agent”. The concept means something different to each of my co-presenters. For Eastman Kodak‘s VP Marketing, it means strategically managing a … Continue reading
Becoming a B2B Marketing Digital Native, Part 2
When I started this blog fourteen months ago, I was unemployed and very motivated to cure that condition. I had been offered an involuntary sabbatical from my corporate marketing career, and decided to use the time to remake myself into … Continue reading
One Bad Experience
This time my husband wrote the blog entry for me. Actually he wrote the following account of a bad experience to place on a restaurant’s Facebook page. You’ve probably all written one like it – or intended to after a … Continue reading
Today’s Mobile Bubble
Today I attended MobileXcincy, a conference that assembled mobile experts and enterprises from around the OH, KY, IN region. Presenters flew in from around the country to address a packed house. Enthusiasm, numbers and ideas flew all day, and I … Continue reading
Unpermissible Hype
Recently I learned that once a company has filed an S-1 registration statement with the Securities and Exchange Commission indicating that they may pursue an initial public offering of common stock, they enter into a “quiet period” during which they … Continue reading
Posted in B2B Marketing, Channel Preference, Social Media CRM
Tagged B2B Marketing, Channel Preference, Social Media
2 Comments
Becoming a B2B Marketing Digital Native
Last week I participated in a B2B Marketing Summit in Colorado Springs. The VP’s of Marketing in attendance were from companies such as CA Technologies, Intel, Lenovo, Teredata and Texas Instruments. Although the travel ordeal getting home made me wonder, … Continue reading
Scary Story: Social Media Spooks Financial Services
In honor of Halloween, I’ve written about something really scary – social media. It may not scare you, but it frightens the risk-adverse traditionalists who manage financial services companies! They know that (whether they personally tweet or not), the majority … Continue reading
