Category Archives: Social Media CRM

Marketing Insanity

Posted on August 15, 2018 by Lorena Harris

A quote widely attributed to Albert Einstein reads, “The definition of insanity is doing the same thing over and over and expecting different results.” This is increasingly true in B2B Marketing, where the pace of change has accelerated exponentially in … Continue reading →

Posted in B2B Marketing, Customer Experience, Digital Marketing, Employee Experience, Social Media CRM, Uncategorized | Tagged , , , , | Leave a comment

Marketing Megatrends for 2018 – A Lot to Digest

Posted on December 2, 2017 by Lorena Harris

According to Matthew Sweezey’s 11/29/17 article in MarketingProfs, we can expect “Five Marketing Megatrends for 2018”. I’ve digested and summarized those megatrends below. But are these attainable for companies without mega-budgets? Let’s examine: Context Replaces Advertising as a Growth Lever … Continue reading →

Posted in B2B Marketing, Channel Preference, Customer Behavior, Customer Experience Research, Customer Segmentation, Digital Marketing, Marketing Automation, Social Media CRM | Tagged , , , , , , , , | Leave a comment

Ten Steps To Marketing Relevance

Posted on February 24, 2013 by Lorena Harris

How to move your marketing organization from “arts and crafts” to “a seat at the table”. Structure For Success – Build a strong team with modern marketing capabilities; find good vendor partners Be a Thought Leader – Research, incorporate and … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Experience, Customer Experience Research, Digital Marketing, Social Media CRM, Thought Leadership | Tagged , , , , | 1 Comment

The CMO as Change Agent

Posted on January 11, 2013 by Lorena Harris

In preparation for an upcoming CMO Exchange panel, I’ve been mulling over what it means to be a “change agent”.  The concept means something different to each of my co-presenters.  For Eastman Kodak‘s VP Marketing, it means strategically managing a … Continue reading →

Posted in B2B Marketing, Content Marketing, Digital Marketing, Social Media CRM, Thought Leadership, Uncategorized | Tagged , , , | Leave a comment

Becoming a B2B Marketing Digital Native, Part 2

Posted on July 29, 2012 by Lorena Harris

When I started this blog fourteen months ago, I was unemployed and very motivated to cure that condition. I had been offered an involuntary sabbatical from my corporate marketing career, and decided to use the time to remake myself into … Continue reading →

Posted in B2B Marketing, Digital Marketing, Social Media CRM, Uncategorized | Tagged , , | Leave a comment

One Bad Experience

Posted on March 18, 2012 by Lorena Harris

This time my husband wrote the blog entry for me.  Actually he wrote the following account of a bad experience to place on a restaurant’s Facebook page.  You’ve probably all written one like it – or intended to after a … Continue reading →

Posted in Customer Experience, Customer Experience Research, Customer Loyalty, Customer Service, Social Media CRM, Uncategorized | Tagged , , , , | Leave a comment

Today’s Mobile Bubble

Posted on March 6, 2012 by Lorena Harris

Today I attended MobileXcincy, a conference that assembled mobile experts and enterprises from around the OH, KY, IN region. Presenters flew in from around the country to address a packed house. Enthusiasm, numbers and ideas flew all day, and I … Continue reading →

Posted in Customer Experience, Digital Marketing, Social Media CRM | Tagged , , | 1 Comment

Unpermissible Hype

Posted on February 5, 2012 by Lorena Harris

Recently I learned that once a company has filed an S-1 registration statement with the Securities and Exchange Commission indicating that they may pursue an initial public offering of common stock, they enter into a “quiet period” during which they … Continue reading →

Posted in B2B Marketing, Channel Preference, Social Media CRM | Tagged , , | 2 Comments

Becoming a B2B Marketing Digital Native

Posted on November 20, 2011 by Lorena Harris

Last week I participated in a B2B Marketing Summit in Colorado Springs.  The VP’s of Marketing in attendance were from companies such as CA Technologies, Intel, Lenovo, Teredata and Texas Instruments.  Although the travel ordeal getting home made me wonder, … Continue reading →

Posted in B2B Marketing, Content Marketing, Digital Marketing, Social Media CRM, Thought Leadership | Tagged , , , | Leave a comment

Scary Story: Social Media Spooks Financial Services

Posted on October 23, 2011 by Lorena Harris

In honor of Halloween, I’ve written about something really scary – social media.  It may not scare you, but it frightens the risk-adverse traditionalists who manage financial services companies!  They know that (whether they personally tweet or not), the majority … Continue reading →

Posted in Channel Preference, Customer Service, Financial Services, Social Media CRM | Tagged , , , | 1 Comment