Tag Archives: Channel Preference

Marketing Megatrends for 2018 – A Lot to Digest

According to Matthew Sweezey’s 11/29/17 article in MarketingProfs, we can expect “Five Marketing Megatrends for 2018”. I’ve digested and summarized those megatrends below. But are these attainable for companies without mega-budgets? Let’s examine: Context Replaces Advertising as a Growth Lever … Continue reading

Posted in B2B Marketing, Channel Preference, Customer Behavior, Customer Experience Research, Customer Segmentation, Digital Marketing, Marketing Automation, Social Media CRM | Tagged , , , , , , , , | Leave a comment

Going “New-School” with Omnichannel Marketing

Published on LinkedIn March 4, 2016 Don’t miss this CMO.com Omnicommerce Article about the challenges Marketing leaders have faced in moving from “old-school” to modern marketing. Last century we Marketing types used multichannel tactics all at once to saturate a market – TV, radio, print, billboards, etc. … Continue reading

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Payments Made Easy

With so many banks and merchants trying to get consumers to pay with some form of mobile app or wallet, awareness is increasing.  But so is confusion — there are so many options, and no clear winner.  This impressive infographic … Continue reading

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Unpermissible Hype

Recently I learned that once a company has filed an S-1 registration statement with the Securities and Exchange Commission indicating that they may pursue an initial public offering of common stock, they enter into a “quiet period” during which they … Continue reading

Posted in B2B Marketing, Channel Preference, Social Media CRM | Tagged , , | 2 Comments

Scary Story: Social Media Spooks Financial Services

In honor of Halloween, I’ve written about something really scary – social media.  It may not scare you, but it frightens the risk-adverse traditionalists who manage financial services companies!  They know that (whether they personally tweet or not), the majority … Continue reading

Posted in Channel Preference, Customer Service, Financial Services, Social Media CRM | Tagged , , , | 1 Comment

Thought Leadership on Customer Experience: Part 1

Are you a client, customer or consumer?  No doubt all of the above, depending on the product or service in question.  Likewie, there are probably lots of reasons you initially decided to do business with the vendors, retailers and service … Continue reading

Posted in B2B Marketing, Content Marketing, Customer Experience, Customer Experience Research, Customer Loyalty, Customer Segmentation, Customer Service, Thought Leadership | Tagged , , , , , , , , , | Leave a comment