Tag Archives: Social Media

One Bad Experience

This time my husband wrote the blog entry for me.  Actually he wrote the following account of a bad experience to place on a restaurant’s Facebook page.  You’ve probably all written one like it – or intended to after a … Continue reading

Posted in Customer Experience, Customer Experience Research, Customer Loyalty, Customer Service, Social Media CRM, Uncategorized | Tagged , , , , | Leave a comment

Unpermissible Hype

Recently I learned that once a company has filed an S-1 registration statement with the Securities and Exchange Commission indicating that they may pursue an initial public offering of common stock, they enter into a “quiet period” during which they … Continue reading

Posted in B2B Marketing, Channel Preference, Social Media CRM | Tagged , , | 2 Comments

Becoming a B2B Marketing Digital Native

Last week I participated in a B2B Marketing Summit in Colorado Springs.  The VP’s of Marketing in attendance were from companies such as CA Technologies, Intel, Lenovo, Teredata and Texas Instruments.  Although the travel ordeal getting home made me wonder, … Continue reading

Posted in B2B Marketing, Content Marketing, Digital Marketing, Social Media CRM, Thought Leadership | Tagged , , , | Leave a comment

Scary Story: Social Media Spooks Financial Services

In honor of Halloween, I’ve written about something really scary – social media.  It may not scare you, but it frightens the risk-adverse traditionalists who manage financial services companies!  They know that (whether they personally tweet or not), the majority … Continue reading

Posted in Channel Preference, Customer Service, Financial Services, Social Media CRM | Tagged , , , | 1 Comment