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April 2021 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Lorena’s Tweets
- Marketing will soon evolve to the often-stated nirvana of “the right message delivered to the right contact in the… twitter.com/i/web/status/1… 1 month ago
- Confused about approaching ABM? Check out this step-by-step framework. linkedin.com/pulse/approach… via @LinkedIn 2 months ago
- Interested in the differences between #demandgen marketing and #accountbasedmarketing #ABM? Check out my latest art… twitter.com/i/web/status/1… 2 months ago
Tag Archives: Social Media
One Bad Experience
This time my husband wrote the blog entry for me. Actually he wrote the following account of a bad experience to place on a restaurant’s Facebook page. You’ve probably all written one like it – or intended to after a … Continue reading
Unpermissible Hype
Recently I learned that once a company has filed an S-1 registration statement with the Securities and Exchange Commission indicating that they may pursue an initial public offering of common stock, they enter into a “quiet period” during which they … Continue reading
Posted in B2B Marketing, Channel Preference, Social Media CRM
Tagged B2B Marketing, Channel Preference, Social Media
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Becoming a B2B Marketing Digital Native
Last week I participated in a B2B Marketing Summit in Colorado Springs. The VP’s of Marketing in attendance were from companies such as CA Technologies, Intel, Lenovo, Teredata and Texas Instruments. Although the travel ordeal getting home made me wonder, … Continue reading
Scary Story: Social Media Spooks Financial Services
In honor of Halloween, I’ve written about something really scary – social media. It may not scare you, but it frightens the risk-adverse traditionalists who manage financial services companies! They know that (whether they personally tweet or not), the majority … Continue reading