Tag Archives: Thought Leadership

The One Thing Keeping Enterprise Marketing Organizations from Real Impact (and How to Address It)

Posted on December 2, 2018 by

In the last decade, Marketing Technology (MarTech) has proved to be a powerful integrating force within B2B enterprise marketing groups. But counteracting that strength is a powerful and persistent weakness. Since joining The Pedowitz Group, and in my own B2B … Continue reading →

Posted in B2B Marketing, Customer Experience, Marketing Automation, Thought Leadership, Uncategorized | Tagged , , , | Leave a comment

FinTech Leaders Share Vision

Posted on June 14, 2018 by

This week leaders from the payments industry gathered in Atlanta for the Electronic Transactions Association’s TRANSACT Tech ATL. To start the day, panel discussions explored topics such as using technology and partnerships to expand market reach. If you’re a payments enthusiast … Continue reading →

Posted in Financial Services, Payments, Thought Leadership | Tagged , , | Leave a comment

Content Contentment

Posted on March 18, 2018 by

What to Do If You’re Not Content With Your Content Growing companies accumulate a lot of content – good, bad and ugly. Marketing generates everything from short-form materials such as blogs, posts, and web copy to long-format content such as white papers and eBooks. … Continue reading →

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Dear Marketing Leaders, Use It or Lose It

Posted on August 28, 2017 by

As we near the end of 2017, many publicly-held companies will be examining budget usage against performance. At this time of year, Marketing leaders often become concerned that their unused budget will be pulled back to improve year-end financials – … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Experience, Digital Marketing, Marketing Automation, Thought Leadership | Tagged , , , , , | Leave a comment

The Marketing Forest, Trees, and Me

Posted on April 7, 2017 by

Advantages of enlisting a Marketing Integration Consultant to create your strategic marketing integration plan Continue reading →

Posted in B2B Marketing, Content Marketing, Digital Marketing, Financial Services, Marketing Automation, Thought Leadership | Tagged , , , , , | Leave a comment

Moving, But Still Marketing

Posted on June 11, 2016 by

This blog contains years of reflections on my B2B Marketing career and the many changes that have occurred in the discipline. During that time, Marketing moved from art to science, from “arts-and-crafts” to a “seat at the table.” We made it happen, … Continue reading →

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Let’s Recap, Then Move Marketing Forward

Posted on March 25, 2015 by

Over the last four years, we’ve covered a lot of topics in this blog, which is a reflection of the many changes going on in marketing and customer experience. Here are ten of the most popular posts: More Thoughts on Thought … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Experience, Customer Loyalty, Digital Marketing, Thought Leadership | Tagged , , , , , | Leave a comment

Ready to Lead with Content?

Posted on November 11, 2014 by

If you’re researching how a content marketing program can build your brand, generate demand for your solutions, and equip your sales force for consultative selling, read my 10-part series: Ten Steps to Marketing Relevance Step 1: Structure For Success Step 2: … Continue reading →

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Content Marketing at Vantiv 2011-2014

Posted on November 11, 2014 by

After developing robust Content Marketing at ADP and Convergys, I developed my most successful thought leadership program for Vantiv.  Like the others, it centered around primary research on customer experience within the industry – in this case payments.  A thought leadership program builds the brand, positions … Continue reading →

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Content Marketing at Convergys 2007-2010

Posted on November 11, 2014 by

Content Marketing has been an area of significant focus in my roles since 2005. At ADP, Convergys, and Vantiv I developed successful thought leadership campaigns centered around primary research on customer experience within each industry.  A thought leadership program positions … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Digital Marketing, Thought Leadership, Uncategorized | Tagged , , , , , , | Leave a comment