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Tag Archives: Thought Leadership
The One Thing Keeping Enterprise Marketing Organizations from Real Impact (and How to Address It)
In the last decade, Marketing Technology (MarTech) has proved to be a powerful integrating force within B2B enterprise marketing groups. But counteracting that strength is a powerful and persistent weakness. Since joining The Pedowitz Group, and in my own B2B … Continue reading
FinTech Leaders Share Vision
This week leaders from the payments industry gathered in Atlanta for the Electronic Transactions Association’s TRANSACT Tech ATL. To start the day, panel discussions explored topics such as using technology and partnerships to expand market reach. If you’re a payments enthusiast … Continue reading
Posted in Financial Services, Payments, Thought Leadership
Tagged Financial Services, Payments, Thought Leadership
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Content Contentment
What to Do If You’re Not Content With Your Content Growing companies accumulate a lot of content – good, bad and ugly. Marketing generates everything from short-form materials such as blogs, posts, and web copy to long-format content such as white papers and eBooks. … Continue reading
Dear Marketing Leaders, Use It or Lose It
As we near the end of 2017, many publicly-held companies will be examining budget usage against performance. At this time of year, Marketing leaders often become concerned that their unused budget will be pulled back to improve year-end financials – … Continue reading
The Marketing Forest, Trees, and Me
Advantages of enlisting a Marketing Integration Consultant to create your strategic marketing integration plan Continue reading
Moving, But Still Marketing
This blog contains years of reflections on my B2B Marketing career and the many changes that have occurred in the discipline. During that time, Marketing moved from art to science, from “arts-and-crafts” to a “seat at the table.” We made it happen, … Continue reading
Let’s Recap, Then Move Marketing Forward
Over the last four years, we’ve covered a lot of topics in this blog, which is a reflection of the many changes going on in marketing and customer experience. Here are ten of the most popular posts: More Thoughts on Thought … Continue reading
Ready to Lead with Content?
If you’re researching how a content marketing program can build your brand, generate demand for your solutions, and equip your sales force for consultative selling, read my 10-part series: Ten Steps to Marketing Relevance Step 1: Structure For Success Step 2: … Continue reading
Content Marketing at Vantiv 2011-2014
After developing robust Content Marketing at ADP and Convergys, I developed my most successful thought leadership program for Vantiv. Like the others, it centered around primary research on customer experience within the industry – in this case payments. A thought leadership program builds the brand, positions … Continue reading
Content Marketing at Convergys 2007-2010
Content Marketing has been an area of significant focus in my roles since 2005. At ADP, Convergys, and Vantiv I developed successful thought leadership campaigns centered around primary research on customer experience within each industry. A thought leadership program positions … Continue reading
Posted in B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Digital Marketing, Thought Leadership, Uncategorized
Tagged B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Digital Marketing, Thought Leadership
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