Category Archives: Customer Experience

Content Across the Ages

In his recent MarketingProfs article, “The Brand-Content Preferences of Different Age Groups,” Ayaz Nanji examines HubSpot survey data and concludes that every age segment has different content preferences. Seems we all consider videos “the most memorable type of brand content.” … Continue reading

Posted in B2B Marketing, Channel Preference, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Segmentation, Digital Marketing | Tagged , , , , , , , | Leave a comment

Dear Marketing Leaders, Use It or Lose It

As we near the end of 2017, many publicly-held companies will be examining budget usage against performance. At this time of year, Marketing leaders often become concerned that their unused budget will be pulled back to improve year-end financials – … Continue reading

Posted in B2B Marketing, Content Marketing, Customer Experience, Digital Marketing, Marketing Automation, Thought Leadership | Tagged , , , , , | Leave a comment

The Story I’m Sticking To

Published on LinkedIn September 16, 2016 For years I’ve been drawing this “demand-gen engine” diagram on white boards across America’s FinTech companies. It always makes perfect sense to the viewers — they say, “Exactly, we should be doing that!” But I’ve … Continue reading

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M-Commerce: Fact or Friction?

Published on LinkedIn on April 6, 2017 A recent article in Forbes, intended to help small-to-mid-sized merchants (SMBs) understand the potential of mobile payments (a.k.a. m-commerce), caught my attention with its preamble. The author wrote, “Many managers see the emergence … Continue reading

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Learn to Speak Payments – For a Minute

Published on LinkedIn September 15, 2016 This McKinsey Mobile Payments Comparison is a great cheat sheet for people who speak payments – and those who want to. It’s a simple look at a complicated ecosystem that changes daily! The highlighted areas … Continue reading

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Let’s Recap, Then Move Marketing Forward

Over the last four years, we’ve covered a lot of topics in this blog, which is a reflection of the many changes going on in marketing and customer experience. Here are ten of the most popular posts: More Thoughts on Thought … Continue reading

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From CMO to CCO

Recently Daniel Newman, contributing writer for Forbes, agreed with me.  That was probably not his intention, but his 1/13/15 op-ed, “CCO: Tying Together Technology, Marketing and Advocacy,” makes many of the same points I made in my “Transformational Marketing” blog last … Continue reading

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Transformational Marketing

As it often does, the New Year holiday and all the corresponding online retrospectives caused me to look back. I realized that my marketing career has coincided with several major waves of innovation.  Marketers started the century discussing one-to-one marketing … Continue reading

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Content Marketing at Vantiv 2011-2014

After developing robust Content Marketing at ADP and Convergys, I developed my most successful thought leadership program for Vantiv.  Like the others, it centered around primary research on customer experience within the industry – in this case payments.  A thought leadership program builds the brand, positions … Continue reading

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Content Marketing at Convergys 2007-2010

Content Marketing has been an area of significant focus in my roles since 2005. At ADP, Convergys, and Vantiv I developed successful thought leadership campaigns centered around primary research on customer experience within each industry.  A thought leadership program positions … Continue reading

Posted in B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Digital Marketing, Thought Leadership, Uncategorized | Tagged , , , , , , | Leave a comment