About Lorena Harris

Skills and Experience:
Resume and Professional Files (on Box.net)

  • Experienced Marketing leader with depth and breadth in all B2B marketing disciplines
  • Industry Experience: Financial Services, Outsourcing, Managed Services, Technology, SaaS, Digital Services
  • Areas of expertise: Product Marketing, Digital Marketing, Content Marketing, Demand Generation, CRM/Marketing Automation, Sales Enablement, Marketing Operations, Marketing Research, Brand Strategy, PR/Communications, Customer Experience
  • Adept at marketing portfolios with a mix of software and managed services
  • VP-level Marketing positions in the FinTech industry: Fiserv, First Data, and Vantiv; Preceded by management roles in BPO : ADP, Convergys, and Donnelley
  • Duke MBA – earned after ten years in the workforce
  • International business experience – Europe, China, India
  • Builder of high-performing teams and champion of game-changing strategies
  • Agency/creative background – strong writing and presentation skills
  • Currently in Atlanta but available to relocate and/or travel
  • Available immediately for full-time or consulting work

About This Site:

This blog has evolved with my career.  What began as an exploration of customer experience marketing, grew to include discussions of modern marketing techniques such as content marketing (a.k.a. thought leadership) and marketing automation.  I’ve included case studies from my leadership roles at several large B2B companies, and welcome thoughts and examples from you.  Let’s explore this new marketing landscape together!

Lorena Harris
LinkedIn profile


2 Responses to About Lorena Harris

  1. Mark Morton says:

    Hey Lorena,

    I have seen your posts on LinkedIn, but just today “drilled” to this blog site. Good information. Thanks. I enjoyed the visit.


  2. Chip Bell says:

    Another thought provoking, insightful blog from the brilliant Lorena Harris.

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