Skills and Experience:
- A top-tier MBA with both strategic and tactical experience
- 25 years of progressive Marketing responsibility, including international assignments, beginning with B2C-focused agencies and moving to large B2B service companies
- A strong track record with quantifiable successes in digital marketing, lead generation, sales support, communications, event management and brand building
- Expertise in designing multi-channel Thought Leadership programs for brand building and demand generation
- Specialties: Marketing operations, brand management, business development, product management, and sales enablement.
- Resume and Professional Files (on Box.net)
About This Site:
This blog has evolved with my career. What began as an exploration of customer experience marketing, grew to include discussions of modern marketing techniques such as content marketing (a.k.a. thought leadership) and marketing automation systems. I’ve included case studies from my leadership roles at several large B2B companies, and welcome thoughts and examples from you. Let’s explore this new marketing landscape together!