About Lorena Harris

Lorena HarrisDear Reader, thank you for browsing this blog and looking at my profile. I hope the Marketing insights I’ve shared will be useful to you. Please feel free to share content ideas using the form below. So you know to whom you are writing, here’s a bit about me…

Skills and Experience Summary:

  • Experienced Marketing leader with depth and breadth in all B2B marketing disciplines
  • Industry Experience: Financial Services, Outsourcing, Consulting, Managed Services, Technology, SaaS, Digital Services
  • Areas of Expertise: Demand Generation, Account-based Marketing, Digital Marketing, Lead Management, Content Marketing, Product Marketing, Marketing Operations, Sales Enablement, Marketing Research, Brand Strategy, Digital Transformation and Customer Experience
  • Adept at marketing portfolios with a mix of software and managed services
  • VP-level Marketing positions in the FinTech industry: Fiserv, First Data, and Vantiv; Preceded by management roles in BPO: ADP, Convergys, and Donnelley
  • Currently a Senior Marketing Strategist with The Pedowitz Group. Previously consulted independently with a number of FinTech start-ups and digital agencies.
  • Duke MBA – earned after ten years in the workforce
  • International business experience – Europe, China, India
  • Builder of high-performing teams and champion of game-changing strategies
  • Agency/creative background – strong writing and presentation skills
  • Currently in Atlanta but available to consult globally.

Please share blog ideas with me. Thanks so much for your input!