About Lorena Harris

Profile-Pic-072722Dear Reader, thank you for browsing this blog and my profile. I hope the Marketing insights I’ve shared will be useful in your career. Please feel free to share content ideas using the form below. By way of an e-introduction, here’s a bit about me…

Skills and Experience Summary:

  • Experienced B2B Marketing leader across major marketing disciplines
  • Industry Experience: Financial Services, Outsourcing, Consulting, Managed Services, Technology, SaaS, Digital Services
  • Areas of Expertise: Demand Generation, Account-based Marketing, Digital Marketing, Lead Management, Content Marketing, Product Marketing, Marketing Operations, Sales Enablement, Marketing Research, Brand Strategy, Digital Transformation and Customer Experience
  • Adept at marketing portfolios with a mix of software and professional services
  • VP-level Marketing positions in the FinTech industry: FIS/Worldpay and Fiserv/First Data; Preceded by management roles in BPO: ADP, Convergys, and Donnelley
  • Currently Chief Marketing Officer at CBORD, a $200M division of Roper Technologies ($6B). Previous five years spent coaching enterprise CMOs as Senior Marketing Strategist for The Pedowitz Group and consulting independently with enterprises, FinTech start-ups and digital agencies.
  • Duke MBA – earned after ten years in the workforce
  • International business experience on ground in Europe, China, India
  • Builder of high-performing teams and champion of game-changing strategies
  • Agency/creative background – strong writing and presentation skills
  • Currently in Atlanta but available to consult globally.

Please share blog ideas with me. Thanks for your input!