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May 2024 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Lorena’s Tweets
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Tag Archives: Financial Services
FinTech Leaders Share Vision
This week leaders from the payments industry gathered in Atlanta for the Electronic Transactions Association’s TRANSACT Tech ATL. To start the day, panel discussions explored topics such as using technology and partnerships to expand market reach. If you’re a payments enthusiast … Continue reading
Posted in Financial Services, Payments, Thought Leadership
Tagged Financial Services, Payments, Thought Leadership
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Game-Changing Payments Are Speeding Into View
Big changes are happening in payments these days. Two are game changers: Blockchain for B2B payments and the RTP network for P2P payments. Both involve newer, faster rails for money movement. For years the payment card ecosystem in the United … Continue reading
The Marketing Forest, Trees, and Me
Advantages of enlisting a Marketing Integration Consultant to create your strategic marketing integration plan Continue reading
M-Commerce: Fact or Friction?
Published on LinkedIn on April 6, 2017 A recent article in Forbes, intended to help small-to-mid-sized merchants (SMBs) understand the potential of mobile payments (a.k.a. m-commerce), caught my attention with its preamble. The author wrote, “Many managers see the emergence … Continue reading
FinTech Companies Struggle For the Right Message To Market
Published on LinkedIn February 11, 2017 FinTech is tough – seems everybody wants a share of technology-enabled financial services. In the Atlanta metro-area alone, a 2016 report by the Technology Association of Georgia (TAG) identified more than 100 established firms, with … Continue reading
Posted in B2B Marketing, Brands, Financial Services, Payments
Tagged B2B Marketing, Brands, Financial Services, Payments
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So Many Payment Players – Good Graph!
The payments landscape has changed so much since I started covering it in 2011. I’ve seen many graphics with logos in quadrants, and they only represent a moment in time. But this one from BI Intelligence is not bad if you’re … Continue reading
Posted in Brands, Financial Services, Payments, Uncategorized
Tagged Brands, Financial Services, Payments
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Learn to Speak Payments – For a Minute
Published on LinkedIn September 15, 2016 This McKinsey Mobile Payments Comparison is a great cheat sheet for people who speak payments – and those who want to. It’s a simple look at a complicated ecosystem that changes daily! The highlighted areas … Continue reading
Posted in Customer Experience, Financial Services, Payments
Tagged Customer Experience, Financial Services, Payments
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The ‘Omniconsumer’ of the Future
I recommend taking a moment to read “Vantiv Profiles the ‘Omniconsumer’ of the Future” at RetailCustomerExperience.com … because it contains a lot of interesting facts about the 18-34 consumer and what they expect from mobile payments. And because it’s part of … Continue reading
More Thoughts on Thought Leadership
Whether you call it “thought leadership” or “content marketing”, such a program has three main goals for a B2B services company: Improve brand awareness Position the company as an industry thought leader Generate qualified leads and start client conversations that … Continue reading
Payments Made Easy
With so many banks and merchants trying to get consumers to pay with some form of mobile app or wallet, awareness is increasing. But so is confusion — there are so many options, and no clear winner. This impressive infographic … Continue reading
Leading With Content 