Category Archives: Channel Preference

Content Across the Ages

Posted on January 21, 2018 by Lorena Harris

In his recent MarketingProfs article, “The Brand-Content Preferences of Different Age Groups,” Ayaz Nanji examines HubSpot survey data and concludes that every age segment has different content preferences. Seems we all consider videos “the most memorable type of brand content.” … Continue reading →

Posted in B2B Marketing, Channel Preference, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Segmentation, Digital Marketing | Tagged , , , , , , , | Leave a comment

Marketing Megatrends for 2018 – A Lot to Digest

Posted on December 2, 2017 by Lorena Harris

According to Matthew Sweezey’s 11/29/17 article in MarketingProfs, we can expect “Five Marketing Megatrends for 2018”. I’ve digested and summarized those megatrends below. But are these attainable for companies without mega-budgets? Let’s examine: Context Replaces Advertising as a Growth Lever … Continue reading →

Posted in B2B Marketing, Channel Preference, Customer Behavior, Customer Experience Research, Customer Segmentation, Digital Marketing, Marketing Automation, Social Media CRM | Tagged , , , , , , , , | Leave a comment

Going “New-School” with Omnichannel Marketing

Posted on April 7, 2017 by Lorena Harris

Published on LinkedIn March 4, 2016 Don’t miss this CMO.com Omnicommerce Article about the challenges Marketing leaders have faced in moving from “old-school” to modern marketing. Last century we Marketing types used multichannel tactics all at once to saturate a market – TV, radio, print, billboards, etc. … Continue reading →

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Payments Made Easy

Posted on May 27, 2012 by Lorena Harris

With so many banks and merchants trying to get consumers to pay with some form of mobile app or wallet, awareness is increasing.  But so is confusion — there are so many options, and no clear winner.  This impressive infographic … Continue reading →

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Unpermissible Hype

Posted on February 5, 2012 by Lorena Harris

Recently I learned that once a company has filed an S-1 registration statement with the Securities and Exchange Commission indicating that they may pursue an initial public offering of common stock, they enter into a “quiet period” during which they … Continue reading →

Posted in B2B Marketing, Channel Preference, Social Media CRM | Tagged , , | 2 Comments

Scary Story: Social Media Spooks Financial Services

Posted on October 23, 2011 by Lorena Harris

In honor of Halloween, I’ve written about something really scary – social media.  It may not scare you, but it frightens the risk-adverse traditionalists who manage financial services companies!  They know that (whether they personally tweet or not), the majority … Continue reading →

Posted in Channel Preference, Customer Service, Financial Services, Social Media CRM | Tagged , , , | 1 Comment