The ‘Omniconsumer’ of the Future

I recommend taking a moment to read “Vantiv Profiles the ‘Omniconsumer’ of the Future” at RetailCustomerExperience.com … because it contains a lot of interesting facts about the 18-34 consumer and what they expect from mobile payments.  And because it’s part of the work I do for Vantiv.  Likewise, you might enjoy this TIME piece on Omniconsumers, which references my research at the end.

Vantiv Insights - Omniconsumer WP

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For the last two years I’ve focused on making Vantiv a thought leader in the payment space…keeping our clients and prospects up-to-date on current issues and emerging trends. (It also builds our brand, generates leads, and gives the sales force content.) Each year I work with our research partner Mercator Advisory Group to conduct primary research on payment trends in the U.S.  Based on surveys of consumers and a series of qualitative interviews with payment industry experts, we issue quarterly educational campaigns designed to help readers understand the changing payment landscape. 

Our newest thought leadership–the subject of the RetailCXP.com article–focuses on “Mobile Payments and the Omniconsumer of the Future”.  The 18-34 omniconsumer is tech-savvy and eager for value-added mobile payments that allow seamless payment across channels.  Young consumers want a consistent experience across all online and retail channels, and are willing to give their business to the provider who delivers best.

There’s lots more to learn. Visit Vantiv.com/research today to see the 2012 and 2013 campaigns based on customer experience research.  Whitepapers and webinars are the core of the campaigns, but you’ll find infographics, fact sheets, videos and more.  Enjoy!

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About Lorena Harris

Lorena Harris has more than 20 years of marketing leadership experience with large business service companies. Her expertise is in designing research-based content marketing programs for brand building and demand generation. Since earning her MBA from Duke, Lorena has built revenue-generating marketing programs for $B+ B2B service companies such as Fiserv, First Data and Vantiv (financial services), ADP (employee benefit services), Convergys (contact center services) and Donnelly (publishing services). More information available on linkedin.com/in/lorenaharris.
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