Tag Archives: B2B Marketing

Feast or Famine in the Marketing Automation Space?

Feast or Famine in the Marketing Automation Space? The power of Marketing Automation can be mighty, which is why I was sorry to see the announcement that Adobe is purchasing Marketo. There are many advantages to the acquisition, as described … Continue reading

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Marketing Insanity

A quote widely attributed to Albert Einstein reads, “The definition of insanity is doing the same thing over and over and expecting different results.” This is increasingly true in B2B Marketing, where the pace of change has accelerated exponentially in … Continue reading

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An Open Letter To My Network

Networking Is About Paying It Forward Most of the time we live in our busy work worlds, sometimes forgetting that people have lives outside the office. Occasionally we remember to reach out to those we work with, as suggested by … Continue reading

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What’s a CMO to Do?

According to Scott Brinker at ChiefMarTec.com, the average enterprise today now uses over 1000 cloud services. MarTech presents the largest menu of vendor options. As of April 2018, over 7000 active MarTech solutions are available in 47 categories. That’s 700% growth … Continue reading

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B2B Marketing’s Fault Lines

Ten years ago a seismic shift rocked the B2B Marketing community. Marketing Automation Systems (MAS) began cracking our foundations. Suddenly they were “on the radar” of every marketing executive, becoming required learning. Within a few years investments in MarTech were … Continue reading

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Content Contentment

What to Do If You’re Not Content With Your Content Growing companies accumulate a lot of content – good, bad and ugly. Marketing generates everything from short-form materials such as blogs, posts, and web copy to long-format content such as white papers and eBooks. … Continue reading

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Content Across the Ages

In his recent MarketingProfs article, “The Brand-Content Preferences of Different Age Groups,” Ayaz Nanji examines HubSpot survey data and concludes that every age segment has different content preferences. Seems we all consider videos “the most memorable type of brand content.” … Continue reading

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Marketing Megatrends for 2018 – A Lot to Digest

According to Matthew Sweezey’s 11/29/17 article in MarketingProfs, we can expect “Five Marketing Megatrends for 2018”. I’ve digested and summarized those megatrends below. But are these attainable for companies without mega-budgets? Let’s examine: Context Replaces Advertising as a Growth Lever … Continue reading

Posted in B2B Marketing, Channel Preference, Customer Behavior, Customer Experience Research, Customer Segmentation, Digital Marketing, Marketing Automation, Social Media CRM | Tagged , , , , , , , , | 1 Comment

Dear Marketing Leaders, Use It or Lose It

As we near the end of 2017, many publicly-held companies will be examining budget usage against performance. At this time of year, Marketing leaders often become concerned that their unused budget will be pulled back to improve year-end financials – … Continue reading

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The Marketing Forest, Trees, and Me

Advantages of enlisting a Marketing Integration Consultant to create your strategic marketing integration plan Continue reading

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