-
Join 145 other subscribers
Categories
-
Recent Posts
Archives
March 2023 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Lorena’s Tweets
- CMOs "get" that #customerexperience is a top-line priority - and about much more than #technology. But they face st… twitter.com/i/web/status/1… 1 year ago
- Is your organization ready for #accountbasedmarketing? Take this short #ABM Readiness Assessment and get results an… twitter.com/i/web/status/1… 1 year ago
- Happy to share that The Pedowtiz Group leaders have not one, but 2 books out today… @revenuemarketer… twitter.com/i/web/status/1… 1 year ago
Tag Archives: B2B Marketing
5 Things CMOs Need to Know to Lead Change
As a CMO Consultant, I’ve helped more than 45 Chief Marketing Officers evaluate, implement and expand an organizational initiative. These are generally embarked upon by a newly-appointed CMO who wants to make her mark early on with a buzz-word project … Continue reading
Posted in ABM, ABX, Account-Based Marketing, B2B Marketing, Center of Excellence CoE, Customer Experience, Digital Transformation, OmniChannel
Tagged ABM, ABX, Account experience, Account-Based Marketing, B2B Marketing, Center of Excellence, COE, Customer Experience, Digital Transformation, Lead Management, Revenue Operations
Leave a comment
What CMOs Understand That Their Peers May Not
This morning I came across 2021 Rackspace Technology research on How Applications Impact Customer Experience, in which they analyzed 1400+ responses from $300M+ enterprises about strategic priorities. Customer Experience (CX) topped the list – with a focus on responding to … Continue reading
ABX Essentials for B2B Leaders
By now you have probably heard about ABM or Account-based Marketing. This is a commonly-used name for a discipline that has been gathering traction for about a decade. But the very name implies that it focused on Marketing, when in … Continue reading
Remember When Marketing Automation Was a Thing?
Can you remember when you first heard about Marketing Automation Platforms (MAPs)? I believe it was 2008 when I first started hearing buzz about the emerging leaders: Eloqua, Marketo and Silverpop. Some due diligence opened my eyes to a new way … Continue reading
Learning to Fish with ABM
As a Senior B2B Marketing Strategist at The Pedowitz Group, I coach large enterprises through transformational change such as moving from traditional marketing towards Account-based Marketing. Prospecting is challenging in the “new normal”, so ABM initiatives are becoming increasingly common … Continue reading
Tough Talk About ABM
Account-based Marketing can significantly expand revenue from your customer base. But ABM is advanced marketing. It’s not simple, fast or easy to measure. It can’t be done by one person “on the side” with no resources. It must be sponsored … Continue reading
Posted in ABM, Account-Based Marketing, B2B Marketing
Tagged ABM, Account-Based Marketing, B2B Marketing
Leave a comment
Top 4 Reasons Why You May Not Be Ready for ABM
Account Based Marketing is not as simple as it sounds. ABM initiatives fizzle for four common reasons that you can avoid. To achieve the many promised benefits of ABM, enterprises should commit to fundamental changes in process, technology, and training. … Continue reading
ABM’s Silver Bullet Software
My last blog, entitled ABM’s Secret: It’s Not All About the Software, requires amendment in the face of the surprising announcement that Demandbase has acquired Engagio. My premise was that the thought leadership produced by the hundreds of ABM software vendors … Continue reading
Three Hidden ABM Techniques Any Enterprise Can Adopt
Account-based Marketing can mean massive change for enterprises. But it can also start as a modest initiative. Explore three ways enterprises can take small steps towards big change. Lesson 1: Identify Your Ideal Customer Signs your Enterprise isn’t ready for … Continue reading
How to Move from Inside-Out to Outside-In Marketing
As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead of talking TO your prospects, you need to … Continue reading
Posted in Uncategorized
Tagged B2B Marketing, Customer Experience, Customer Loyalty, Thought Leadership
Leave a comment
Leading With Content 