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- How to Move from Inside-Out to Outside-In Marketing
- When Your Buying Stages Don’t Match Your Customers’ Needs
- Does Your Company Understand That It’s Not All About You?
- When Prospects Won’t Play It Your Way
- The One Thing Keeping Enterprise Marketing Organizations from Real Impact (and How to Address It)
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Tag Archives: Customized Service
Does Your Company Understand That It’s Not All About You?
As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous digital behavior. The … Continue reading
Thought Leadership on Customer Experience: Part 1
Are you a client, customer or consumer? No doubt all of the above, depending on the product or service in question. Likewie, there are probably lots of reasons you initially decided to do business with the vendors, retailers and service … Continue reading
Posted in B2B Marketing, Content Marketing, Customer Experience, Customer Experience Research, Customer Loyalty, Customer Segmentation, Customer Service, Thought Leadership
Tagged Channel Preference, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Loyalty, Customer Segmentation, Customer Service, Customized Service, Social Media CRM
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