#AccountBasedMarketing is rapidly gaining traction in #B2Bmarketing, but it’s neither a simple trick nor a silver bullet. Yet #ABM delivers outstanding results when done right.
Learn the best-practice order of approach with The Pedowtiz Group’s ABM Adoption Timeline. Also check out the ABM Readiness Checklist that follows.
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About Lorena Harris
Lorena Harris has more than 20 years of marketing leadership experience with large business service companies. Her expertise is in designing research-based content marketing programs for brand building and demand generation. Since earning her MBA from Duke, Lorena has built revenue-generating marketing programs for $B+ B2B service companies such as Fiserv, First Data and Vantiv (financial services), ADP (employee benefit services), Convergys (contact center services) and Donnelly (publishing services). More information available on linkedin.com/in/lorenaharris.
Leading With Content 