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June 2023 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Lorena’s Tweets
Tweets by harrilor
Category Archives: Digital Marketing
Leading Change – Or Whatever You Call It
The CMOs I advise are feeling the pressure to improve customer experience in a way that positively impacts short and long-term revenue. They spearhead many initiatives, talking about Customer Experience (CX), Digital Transformation (DTX), Account-based Experience (ABX), OmniChannel or building … Continue reading
A Decade of Leading With Content
In 2011 blogging was becoming a thing for professionals and WordPress was making it easier. I love to write, share and learn, so Leading With Content was born. Ninety posts later and the blog has become a travel log of … Continue reading
Posted in ABM, Account-Based Marketing, B2B Marketing, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Loyalty, Customer Segmentation, Customer Service, Digital Marketing, Employee Experience, Financial Services, Marketing Automation, Payments, Social Media CRM, Thought Leadership, Uncategorized
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Why Account-Based Marketing is Not “Marketing As Usual”
Do you have a POV on ABM? Most marketers think they have a pretty good idea of what ABM is about. After all, it’s been a buzz word for years! But as I consult with CMOs at companies large and … Continue reading
Remember When Marketing Automation Was a Thing?
Can you remember when you first heard about Marketing Automation Platforms (MAPs)? I believe it was 2008 when I first started hearing buzz about the emerging leaders: Eloqua, Marketo and Silverpop. Some due diligence opened my eyes to a new way … Continue reading
Learning to Fish with ABM
As a Senior B2B Marketing Strategist at The Pedowitz Group, I coach large enterprises through transformational change such as moving from traditional marketing towards Account-based Marketing. Prospecting is challenging in the “new normal”, so ABM initiatives are becoming increasingly common … Continue reading
Account-based Marketing Adoption Infographic
#AccountBasedMarketing is rapidly gaining traction in #B2Bmarketing, but it’s neither a simple trick nor a silver bullet. Yet #ABM delivers outstanding results when done right. Learn the best-practice order of approach with The Pedowtiz Group’s ABM Adoption Timeline. Also check … Continue reading
Posted in ABM, Account-Based Marketing, Digital Marketing, Uncategorized
Tagged ABM, Account-Based Marketing
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Top 4 Reasons Why You May Not Be Ready for ABM
Account Based Marketing is not as simple as it sounds. ABM initiatives fizzle for four common reasons that you can avoid. To achieve the many promised benefits of ABM, enterprises should commit to fundamental changes in process, technology, and training. … Continue reading
ABM’s Silver Bullet Software
My last blog, entitled ABM’s Secret: It’s Not All About the Software, requires amendment in the face of the surprising announcement that Demandbase has acquired Engagio. My premise was that the thought leadership produced by the hundreds of ABM software vendors … Continue reading
ABM’s Secret: It’s Not All About the Software
ABM vendors may be telling you that their software is essential to get started. But here’s an idea: Start with the tools you’ve got, pick some spot solutions as your program matures, and go full-funnel when your MarTech can’t keep … Continue reading
Posted in ABM, Account-Based Marketing, B2B Marketing, Digital Marketing, Marketing Automation, Uncategorized
Tagged ABM, Digital Marketing
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Feast or Famine in the Marketing Automation Space?
Feast or Famine in the Marketing Automation Space? The power of Marketing Automation can be mighty, which is why I was sorry to see the announcement that Adobe is purchasing Marketo. There are many advantages to the acquisition, as described … Continue reading
Leading With Content 