Tag Archives: Competitive Intelligence

Company, Know Thyself

Posted on June 17, 2011 by Lorena Harris

Just got back from an American Marketing Association luncheon on Competitive Intelligence with keynote speaker Scott Yaw, President of Scott Yaw Associates LLC.  He described many of the reasons companies may hire a firm such as his to investigate their … Continue reading →

Posted in Customer Experience, Customer Experience Research, Thought Leadership | Tagged , , , | 1 Comment