Category Archives: Customized Service

Does Your Company Understand That It’s Not All About You?

As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous digital behavior. The … Continue reading

Posted in B2B Marketing, Customer Behavior, Customer Experience, Customized Service | Tagged , , | Leave a comment