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Lorena’s TweetsTweets by harrilor
Category Archives: Brands
FinTech Companies Struggle For the Right Message To Market
Published on LinkedIn February 11, 2017 FinTech is tough – seems everybody wants a share of technology-enabled financial services. In the Atlanta metro-area alone, a 2016 report by the Technology Association of Georgia (TAG) identified more than 100 established firms, with … Continue reading
Posted in B2B Marketing, Brands, Financial Services, Payments Tagged B2B Marketing, Brands, Financial Services, Payments Leave a comment
So Many Payment Players – Good Graph!
The payments landscape has changed so much since I started covering it in 2011. I’ve seen many graphics with logos in quadrants, and they only represent a moment in time. But this one from BI Intelligence is not bad if you’re … Continue reading
Posted in Brands, Financial Services, Payments, Uncategorized Tagged Brands, Financial Services, Payments Leave a comment
Are Brands Dying?
Do you agree that Brands are rapidly losing value in our information society? In the February 17 issues of The New Yorker, Financial Page contributor James Surowiecki’ writes, in his article, “Twilight of the Brands,” about the theories of Itamar … Continue reading
Posted in B2B Marketing, Brands, Content Marketing, Thought Leadership Tagged B2B Marketing, Brands, Content Marketing, Thought Leadership Leave a comment