Category Archives: B2B Marketing

Content Across the Ages

Posted on January 21, 2018 by

In his recent MarketingProfs article, “The Brand-Content Preferences of Different Age Groups,” Ayaz Nanji examines HubSpot survey data and concludes that every age segment has different content preferences. Seems we all consider videos “the most memorable type of brand content.” … Continue reading →

Posted in B2B Marketing, Channel Preference, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Segmentation, Digital Marketing | Tagged , , , , , , , | Leave a comment

Marketing Megatrends for 2018 – A Lot to Digest

Posted on December 2, 2017 by

According to Matthew Sweezey’s 11/29/17 article in MarketingProfs, we can expect “Five Marketing Megatrends for 2018”. I’ve digested and summarized those megatrends below. But are these attainable for companies without mega-budgets? Let’s examine: Context Replaces Advertising as a Growth Lever … Continue reading →

Posted in B2B Marketing, Channel Preference, Customer Behavior, Customer Experience Research, Customer Segmentation, Digital Marketing, Marketing Automation, Social Media CRM | Tagged , , , , , , , , | Leave a comment

Dear Marketing Leaders, Use It or Lose It

Posted on August 28, 2017 by

As we near the end of 2017, many publicly-held companies will be examining budget usage against performance. At this time of year, Marketing leaders often become concerned that their unused budget will be pulled back to improve year-end financials – … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Experience, Digital Marketing, Marketing Automation, Thought Leadership | Tagged , , , , , | Leave a comment

The Marketing Forest, Trees, and Me

Posted on April 7, 2017 by

Advantages of enlisting a Marketing Integration Consultant to create your strategic marketing integration plan Continue reading →

Posted in B2B Marketing, Content Marketing, Digital Marketing, Financial Services, Marketing Automation, Thought Leadership | Tagged , , , , , | Leave a comment

The Story I’m Sticking To

Posted on April 7, 2017 by

Published on LinkedIn September 16, 2016 For years I’ve been drawing this “demand-gen engine” diagram on white boards across America’s FinTech companies. It always makes perfect sense to the viewers — they say, “Exactly, we should be doing that!” But I’ve … Continue reading →

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Silos, Sticks and Carrots

Posted on April 7, 2017 by

Published on LinkedIn January 21, 2017 How many times have you heard the word “silos” at work? As in, “They’re in their own silo,” or “This company has too many silos.” If that’s a common term, mostly likely your company has … Continue reading →

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Personas Backwards and Forwards

Posted on April 7, 2017 by

Published on LinkedIn October 30, 2016 The longer I navigate large B2B companies, the more I observe the same marketing projects being kicked-off over and over again. New people come in looking for something to champion within that magical first ninety … Continue reading →

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The Marketing Automation Paradox

Posted on April 7, 2017 by

Published on LinkedIn June 11, 2016 In his recent MarketingProfs article, Andrew Davies describes the paradox of marketing automation.  On one hand, these systems allow Marketers to nurture prospects and clients through longer lifecycles and larger revenue streams.  On the other hand, … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Segmentation, Marketing Automation, Uncategorized | Tagged , , , | Leave a comment

Distracted By Bright Shiny Objects

Posted on April 7, 2017 by

Published on LinkedIn April 15, 2016 This Adobe 2016 Digital Trends Infographic poses some interesting questions. Consider a few key data points from it: 90% of the 7k executives surveyed say Data-Driven Marketing is the top strategic priority for 2016 46% think Strategic Thinking … Continue reading →

Posted in B2B Marketing, Customer Experience Research, Digital Marketing, Marketing Automation, Uncategorized | Tagged , , , | Leave a comment

Going “New-School” with Omnichannel Marketing

Posted on April 7, 2017 by

Published on LinkedIn March 4, 2016 Don’t miss this CMO.com Omnicommerce Article about the challenges Marketing leaders have faced in moving from “old-school” to modern marketing. Last century we Marketing types used multichannel tactics all at once to saturate a market – TV, radio, print, billboards, etc. … Continue reading →

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