Category Archives: B2B Marketing

Dear Marketing Leaders, Use It or Lose It

Posted on August 28, 2017 by

As we near the end of 2017, many publicly-held companies will be examining budget usage against performance. At this time of year, Marketing leaders often become concerned that their unused budget will be pulled back to improve year-end financials – … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Experience, Digital Marketing, Marketing Automation, Thought Leadership | Tagged , , , , , | Leave a comment

The Marketing Forest, Trees, and Me

Posted on April 7, 2017 by

Advantages of enlisting a Marketing Integration Consultant to create your strategic marketing integration plan Continue reading →

Posted in B2B Marketing, Content Marketing, Digital Marketing, Financial Services, Marketing Automation, Thought Leadership | Tagged , , , , , | Leave a comment

The Story I’m Sticking To

Posted on April 7, 2017 by

Published on LinkedIn September 16, 2016 For years I’ve been drawing this “demand-gen engine” diagram on white boards across America’s FinTech companies. It always makes perfect sense to the viewers — they say, “Exactly, we should be doing that!” But I’ve … Continue reading →

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Silos, Sticks and Carrots

Posted on April 7, 2017 by

Published on LinkedIn January 21, 2017 How many times have you heard the word “silos” at work? As in, “They’re in their own silo,” or “This company has too many silos.” If that’s a common term, mostly likely your company has … Continue reading →

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Personas Backwards and Forwards

Posted on April 7, 2017 by

Published on LinkedIn October 30, 2016 The longer I navigate large B2B companies, the more I observe the same marketing projects being kicked-off over and over again. New people come in looking for something to champion within that magical first ninety … Continue reading →

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The Marketing Automation Paradox

Posted on April 7, 2017 by

Published on LinkedIn June 11, 2016 In his recent MarketingProfs article, Andrew Davies describes the paradox of marketing automation.  On one hand, these systems allow Marketers to nurture prospects and clients through longer lifecycles and larger revenue streams.  On the other hand, … Continue reading →

Posted in B2B Marketing, Content Marketing, Customer Segmentation, Marketing Automation, Uncategorized | Tagged , , , | Leave a comment

Distracted By Bright Shiny Objects

Posted on April 7, 2017 by

Published on LinkedIn April 15, 2016 This Adobe 2016 Digital Trends Infographic poses some interesting questions. Consider a few key data points from it: 90% of the 7k executives surveyed say Data-Driven Marketing is the top strategic priority for 2016 46% think Strategic Thinking … Continue reading →

Posted in B2B Marketing, Customer Experience Research, Digital Marketing, Marketing Automation, Uncategorized | Tagged , , , | Leave a comment

Going “New-School” with Omnichannel Marketing

Posted on April 7, 2017 by

Published on LinkedIn March 4, 2016 Don’t miss this CMO.com Omnicommerce Article about the challenges Marketing leaders have faced in moving from “old-school” to modern marketing. Last century we Marketing types used multichannel tactics all at once to saturate a market – TV, radio, print, billboards, etc. … Continue reading →

Posted in B2B Marketing, Channel Preference, Digital Marketing | Tagged , , | Leave a comment

M-Commerce: Fact or Friction?

Posted on April 6, 2017 by

Published on LinkedIn on April 6, 2017 A recent article in Forbes, intended to help small-to-mid-sized merchants (SMBs) understand the potential of mobile payments (a.k.a. m-commerce), caught my attention with its preamble. The author wrote, “Many managers see the emergence … Continue reading →

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FinTech Companies Struggle For the Right Message To Market

Posted on April 6, 2017 by

Published on LinkedIn February 11, 2017 FinTech is tough – seems everybody wants a share of technology-enabled financial services. In the Atlanta metro-area alone, a 2016 report by the Technology Association of Georgia (TAG) identified more than 100 established firms, with … Continue reading →

Posted in B2B Marketing, Brands, Financial Services, Payments | Tagged , , , | Leave a comment