About This Site:
This blog has evolved with my career. What began in 2011 as an exploration of customer experience marketing, has grown to include discussions of emerging marketing techniques such as integrated MarTech, content marketing, and personalized journeys.
I’ve included case studies from my leadership roles at several large B2B companies, and welcome thoughts and examples from you. The marketing landscape is changing fast. Let’s explore it together!
Please share blog ideas here. Thanks so much for paying it forward!