Search Results for: payments

Game-Changing Payments Are Speeding Into View

Big changes are happening in payments these days. Two are game changers: Blockchain for B2B payments and the RTP network for P2P payments. Both involve newer, faster rails for money movement. For years the payment card ecosystem in the United … Continue reading

Posted in Financial Services, Payments | Tagged , | Leave a comment

Learn to Speak Payments – For a Minute

Published on LinkedIn September 15, 2016 This McKinsey Mobile Payments Comparison is a great cheat sheet for people who speak payments – and those who want to. It’s a simple look at a complicated ecosystem that changes daily! The highlighted areas … Continue reading

Posted in Customer Experience, Financial Services, Payments | Tagged , , | Leave a comment

Payments Made Easy

With so many banks and merchants trying to get consumers to pay with some form of mobile app or wallet, awareness is increasing.  But so is confusion — there are so many options, and no clear winner.  This impressive infographic … Continue reading

Posted in Channel Preference, Customer Experience, Financial Services | Tagged , , | Leave a comment

FinTech Leaders Share Vision

This week leaders from the payments industry gathered in Atlanta for the Electronic Transactions Association’s TRANSACT Tech ATL. To start the day, panel discussions explored topics such as using technology and partnerships to expand market reach. If you’re a payments enthusiast … Continue reading

Posted in Financial Services, Payments, Thought Leadership | Tagged , , | Leave a comment

Something I’ve Never Done Before

Today I’m doing something new – asking for my network’s assistance. Please reach out if you know of a company who needs a B2B Marketing Leader with these qualifications.  Experienced Marketing leader, with expertise in modern marketing disciplines, seeking a … Continue reading

Image | Posted on by | Tagged , , | Leave a comment

M-Commerce: Fact or Friction?

Published on LinkedIn on April 6, 2017 A recent article in Forbes, intended to help small-to-mid-sized merchants (SMBs) understand the potential of mobile payments (a.k.a. m-commerce), caught my attention with its preamble. The author wrote, “Many managers see the emergence … Continue reading

Posted in B2B Marketing, Customer Experience, Financial Services, Payments | Tagged , , , | Leave a comment

FinTech Companies Struggle For the Right Message To Market

Published on LinkedIn February 11, 2017 FinTech is tough – seems everybody wants a share of technology-enabled financial services. In the Atlanta metro-area alone, a 2016 report by the Technology Association of Georgia (TAG) identified more than 100 established firms, with … Continue reading

Posted in B2B Marketing, Brands, Financial Services, Payments | Tagged , , , | Leave a comment

So Many Payment Players – Good Graph!

The payments landscape has changed so much since I started covering it in 2011. I’ve seen many graphics with logos in quadrants, and they only represent a moment in time. But this one from BI Intelligence is not bad if you’re … Continue reading

Posted in Brands, Financial Services, Payments, Uncategorized | Tagged , , | Leave a comment

Content Marketing at Vantiv 2011-2014

After developing robust Content Marketing at ADP and Convergys, I developed my most successful thought leadership program for Vantiv.  Like the others, it centered around primary research on customer experience within the industry – in this case payments.  A thought leadership program builds the brand, positions … Continue reading

Posted in B2B Marketing, Content Marketing, Customer Experience, Digital Marketing, Thought Leadership | Tagged , , , , | Leave a comment

Think Omni-channel

Step Four of Ten Steps To Marketing Relevance Be There With Relevant Content When & Where Your Clients Are Looking For It Even if you create relevant content, customers aren’t going to just appear.  You have to put that content where … Continue reading

Posted in B2B Marketing, Content Marketing, Customer Experience, Digital Marketing | Tagged , , , | Leave a comment