Search Results for: payments

Learn to Speak Payments – For a Minute

Published on LinkedIn September 15, 2016 This McKinsey Mobile Payments Comparison is a great cheat sheet for people who speak payments – and those who want to. It’s a simple look at a complicated ecosystem that changes daily! The highlighted areas … Continue reading

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Payments Made Easy

With so many banks and merchants trying to get consumers to pay with some form of mobile app or wallet, awareness is increasing.  But so is confusion — there are so many options, and no clear winner.  This impressive infographic … Continue reading

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M-Commerce: Fact or Friction?

Published on LinkedIn on April 6, 2017 A recent article in Forbes, intended to help small-to-mid-sized merchants (SMBs) understand the potential of mobile payments (a.k.a. m-commerce), caught my attention with its preamble. The author wrote, “Many managers see the emergence … Continue reading

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FinTech Companies Struggle For the Right Message To Market

Published on LinkedIn February 11, 2017 FinTech is tough – seems everybody wants a share of technology-enabled financial services. In the Atlanta metro-area alone, a 2016 report by the Technology Association of Georgia (TAG) identified more than 100 established firms, with … Continue reading

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So Many Payment Players – Good Graph!

The payments landscape has changed so much since I started covering it in 2011. I’ve seen many graphics with logos in quadrants, and they only represent a moment in time. But this one from BI Intelligence is not bad if you’re … Continue reading

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Content Marketing at Vantiv 2011-2014

After developing robust Content Marketing at ADP and Convergys, I developed my most successful thought leadership program for Vantiv.  Like the others, it centered around primary research on customer experience within the industry – in this case payments.  A thought leadership program builds the brand, positions … Continue reading

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Think Omni-channel

Step Four of Ten Steps To Marketing Relevance Be There With Relevant Content When & Where Your Clients Are Looking For It Even if you create relevant content, customers aren’t going to just appear.  You have to put that content where … Continue reading

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The ‘Omniconsumer’ of the Future

I recommend taking a moment to read “Vantiv Profiles the ‘Omniconsumer’ of the Future” at RetailCustomerExperience.com … because it contains a lot of interesting facts about the 18-34 consumer and what they expect from mobile payments.  And because it’s part of … Continue reading

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Be A Thought Leader

Step Two of Ten Steps To Marketing Relevance: Know Your Customers and Be Their Trusted Partner In my last post on Structuring For Success, we talked about new roles in the modern marketing organization.  Many companies are recognizing that content is … Continue reading

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More Thoughts on Thought Leadership

Whether you call it “thought leadership” or “content marketing”, such a program has three main goals for a B2B services company: Improve brand awareness Position the company as an industry thought leader Generate qualified leads and start client conversations that … Continue reading

Posted in B2B Marketing, Content Marketing, Customer Experience Research, Financial Services, Thought Leadership | Tagged , , , , | 1 Comment