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- CMOs "get" that #customerexperience is a top-line priority - and about much more than #technology. But they face st… twitter.com/i/web/status/1… 6 months ago
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Daily Archives: November 2, 2021
ABX Essentials for B2B Leaders
By now you have probably heard about ABM or Account-based Marketing. This is a commonly-used name for a discipline that has been gathering traction for about a decade. But the very name implies that it focused on Marketing, when in … Continue reading
Leading With Content 