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- Marketing will soon evolve to the often-stated nirvana of “the right message delivered to the right contact in the… twitter.com/i/web/status/1… 1 month ago
- Confused about approaching ABM? Check out this step-by-step framework. linkedin.com/pulse/approach… via @LinkedIn 2 months ago
- Interested in the differences between #demandgen marketing and #accountbasedmarketing #ABM? Check out my latest art… twitter.com/i/web/status/1… 2 months ago
Monthly Archives: January 2018
Content Across the Ages
In his recent MarketingProfs article, “The Brand-Content Preferences of Different Age Groups,” Ayaz Nanji examines HubSpot survey data and concludes that every age segment has different content preferences. Seems we all consider videos “the most memorable type of brand content.” … Continue reading
Posted in B2B Marketing, Channel Preference, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Segmentation, Digital Marketing
Tagged B2B Marketing, Channel Preference, Content Marketing, Customer Behavior, Customer Experience, Customer Experience Research, Customer Segmentation, Digital Marketing
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Make Beautiful Music with Venn Marketing
Recently I spoke with the leader of PayPal’s Global Lifecycle Services (GLS) group, Matt Cammack. Last year he accepted the ambitious task of integrating PayPal’s global marketing teams in order to create more unified customer experiences. Once he described the … Continue reading
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