This Adobe 2016 Digital Trends Infographic poses some interesting questions. Consider a few key data points from it:
- 90% of the 7k executives surveyed say Data-Driven Marketing is the top strategic priority for 2016
- 46% think Strategic Thinking is the key element of Marketing success, but only 37% see Data as the key
- 51% consider Mobile applications a top strategic priority, but only 18% see Marketing Automation as an area needing attention.
Wait…what? If data-driven insights are so critical, why prioritize hard-to-measure concepts like Strategic Thinking? Why not improve usage of the Marketing Automation tools that will enable data collection, analysis, and digital targeting? Maybe because Marketing people are often distracted by the next bright shiny object.
As this infographic reveals between the lines, we Marketing leaders should listen to ourselves. Digital marketing got us a seat at the table, now let’s focus on serving up some good data.