Daily Archives: April 7, 2017

The Marketing Forest, Trees, and Me

Advantages of enlisting a Marketing Integration Consultant to create your strategic marketing integration plan Continue reading

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Posted in B2B Marketing, Content Marketing, Digital Marketing, Financial Services, Marketing Automation, Thought Leadership | Tagged , , , , , | Leave a comment

The Story I’m Sticking To

Published on LinkedIn September 16, 2016 For years I’ve been drawing this “demand-gen engine” diagram on white boards across America’s FinTech companies. It always makes perfect sense to the viewers — they say, “Exactly, we should be doing that!” But I’ve … Continue reading

Posted in B2B Marketing, Content Marketing, Customer Experience, Digital Marketing, Marketing Automation | Tagged , , , , | Leave a comment

Silos, Sticks and Carrots

Published on LinkedIn January 21, 2017 How many times have you heard the word “silos” at work? As in, “They’re in their own silo,” or “This company has too many silos.” If that’s a common term, mostly likely your company has … Continue reading

Posted in B2B Marketing, Digital Marketing, Employee Experience | Tagged , , | Leave a comment

Personas Backwards and Forwards

Published on LinkedIn October 30, 2016 The longer I navigate large B2B companies, the more I observe the same marketing projects being kicked-off over and over again. New people come in looking for something to champion within that magical first ninety … Continue reading

Posted in B2B Marketing, Customer Experience Research, Customer Segmentation | Tagged , , | Leave a comment

The Marketing Automation Paradox

Published on LinkedIn June 11, 2016 In his recent MarketingProfs article, Andrew Davies describes the paradox of marketing automation.  On one hand, these systems allow Marketers to nurture prospects and clients through longer lifecycles and larger revenue streams.  On the other hand, … Continue reading

Posted in B2B Marketing, Content Marketing, Customer Segmentation, Marketing Automation, Uncategorized | Tagged , , , | Leave a comment

Distracted By Bright Shiny Objects

Published on LinkedIn April 15, 2016 This Adobe 2016 Digital Trends Infographic poses some interesting questions. Consider a few key data points from it: 90% of the 7k executives surveyed say Data-Driven Marketing is the top strategic priority for 2016 46% think Strategic Thinking … Continue reading

Posted in B2B Marketing, Customer Experience Research, Digital Marketing, Marketing Automation, Uncategorized | Tagged , , , | Leave a comment

Going “New-School” with Omnichannel Marketing

Published on LinkedIn March 4, 2016 Don’t miss this CMO.com Omnicommerce Article about the challenges Marketing leaders have faced in moving from “old-school” to modern marketing. Last century we Marketing types used multichannel tactics all at once to saturate a market – TV, radio, print, billboards, etc. … Continue reading

Posted in B2B Marketing, Channel Preference, Digital Marketing | Tagged , , | Leave a comment