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Monthly Archives: April 2017
The Marketing Forest, Trees, and Me
Advantages of enlisting a Marketing Integration Consultant to create your strategic marketing integration plan Continue reading
The Story I’m Sticking To
Published on LinkedIn September 16, 2016 For years I’ve been drawing this “demand-gen engine” diagram on white boards across America’s FinTech companies. It always makes perfect sense to the viewers — they say, “Exactly, we should be doing that!” But I’ve … Continue reading
Silos, Sticks and Carrots
Published on LinkedIn January 21, 2017 How many times have you heard the word “silos” at work? As in, “They’re in their own silo,” or “This company has too many silos.” If that’s a common term, mostly likely your company has … Continue reading
Personas Backwards and Forwards
Published on LinkedIn October 30, 2016 The longer I navigate large B2B companies, the more I observe the same marketing projects being kicked-off over and over again. New people come in looking for something to champion within that magical first ninety … Continue reading
The Marketing Automation Paradox
Published on LinkedIn June 11, 2016 In his recent MarketingProfs article, Andrew Davies describes the paradox of marketing automation. On one hand, these systems allow Marketers to nurture prospects and clients through longer lifecycles and larger revenue streams. On the other hand, … Continue reading
Distracted By Bright Shiny Objects
Published on LinkedIn April 15, 2016 This Adobe 2016 Digital Trends Infographic poses some interesting questions. Consider a few key data points from it: 90% of the 7k executives surveyed say Data-Driven Marketing is the top strategic priority for 2016 46% think Strategic Thinking … Continue reading
Going “New-School” with Omnichannel Marketing
Published on LinkedIn March 4, 2016 Don’t miss this CMO.com Omnicommerce Article about the challenges Marketing leaders have faced in moving from “old-school” to modern marketing. Last century we Marketing types used multichannel tactics all at once to saturate a market – TV, radio, print, billboards, etc. … Continue reading
M-Commerce: Fact or Friction?
Published on LinkedIn on April 6, 2017 A recent article in Forbes, intended to help small-to-mid-sized merchants (SMBs) understand the potential of mobile payments (a.k.a. m-commerce), caught my attention with its preamble. The author wrote, “Many managers see the emergence … Continue reading
FinTech Companies Struggle For the Right Message To Market
Published on LinkedIn February 11, 2017 FinTech is tough – seems everybody wants a share of technology-enabled financial services. In the Atlanta metro-area alone, a 2016 report by the Technology Association of Georgia (TAG) identified more than 100 established firms, with … Continue reading
Posted in B2B Marketing, Brands, Financial Services, Payments
Tagged B2B Marketing, Brands, Financial Services, Payments
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So Many Payment Players – Good Graph!
The payments landscape has changed so much since I started covering it in 2011. I’ve seen many graphics with logos in quadrants, and they only represent a moment in time. But this one from BI Intelligence is not bad if you’re … Continue reading
Posted in Brands, Financial Services, Payments, Uncategorized
Tagged Brands, Financial Services, Payments
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