Moving, But Still Marketing

Posted on June 11, 2016 by Lorena Harris

This blog contains years of reflections on my B2B Marketing career and the many changes that have occurred in the discipline. During that time, Marketing moved from art to science, from “arts-and-crafts” to a “seat at the table.” We made it happen, and there has been a lot to discuss in this forum.

Change is a constant. Back in 2011, blogs were it. All the thought leaders had one. Now my extensive LinkedIn network gives me a broader canvas and lots of sharp collaborators. The accumulated learnings we shared will still be here, but please look for my Leading With Content posts on LinkedIn.

Let’s stay in touch – we may be moving, but we’re always Marketing!  Lorena

Killer Content

Killer Content

About Lorena Harris

Lorena Harris has more than 20 years of marketing leadership experience with large business service companies. Her expertise is in designing research-based content marketing programs for brand building and demand generation. Since earning her MBA from Duke, Lorena has built revenue-generating marketing programs for $B+ B2B service companies such as Fiserv, First Data and Vantiv (financial services), ADP (employee benefit services), Convergys (contact center services) and Donnelly (publishing services). More information available on linkedin.com/in/lorenaharris.
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