This blog contains years of reflections on my B2B Marketing career and the many changes that have occurred in the discipline. During that time, Marketing moved from art to science, from “arts-and-crafts” to a “seat at the table.” We made it happen, and there has been a lot to discuss in this forum.
Change is a constant. Back in 2011, blogs were it. All the thought leaders had one. Now my extensive LinkedIn network gives me a broader canvas and lots of sharp collaborators. The accumulated learnings we shared will still be here, but please look for my Leading With Content posts on LinkedIn.
Let’s stay in touch – we may be moving, but we’re always Marketing! Lorena