If you’re researching how a content marketing program can build your brand, generate demand for your solutions, and equip your sales force for consultative selling, read my 10-part series:
- Ten Steps to Marketing Relevance
- Step 1: Structure For Success
- Step 2: Be a Thought Leader
- Step 3: Create a Robust Content Marketing Program
- Step 4: Think Omni-channel
- Step 5: Remember – It’s About the Revenue
- Step 6: Implement a Marketing Automation System
- Step 7: Integrate With The Sales Process
- Step 8: Measure, Test, Analyze, Rinse, and Repeat
- Step 9: Sing Your Own Praises
- Step 10: Be an Agent For Change
Then take a look at these case studies, which demonstrate how a content marketing program can be structured to take B2B marketing to a new, modern level.
- Content Marketing at Vantiv 2011-2014 – Vantiv Insights
- Content Marketing at Convergys 2007-2010 – Convergys Scorecard Series
When you’re ready to discuss how it can benefit your business, let’s talk:
Leading With Content 