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Monthly Archives: February 2014
Are Brands Dying?
Do you agree that Brands are rapidly losing value in our information society? In the February 17 issues of The New Yorker, Financial Page contributor James Surowiecki’ writes, in his article, “Twilight of the Brands,” about the theories of Itamar … Continue reading
Posted in B2B Marketing, Brands, Content Marketing, Thought Leadership
Tagged B2B Marketing, Brands, Content Marketing, Thought Leadership
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Integrating With the Sales Process
Step Seven of Ten Steps To Marketing Relevance Your MAS must be linked to your CRM and other sales tools – and your sales force must understand how it all works In our last discussion, we discussed the value of implementing … Continue reading
Posted in B2B Marketing, Content Marketing, Digital Marketing, Uncategorized
Tagged B2B Marketing, Content Marketing, Digital Marketing
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