Monthly Archives: February 2014

Are Brands Dying?

Posted on February 17, 2014 by Lorena Harris

Do you agree that Brands are rapidly losing value in our information society?  In the February 17 issues of The New Yorker, Financial Page contributor James Surowiecki’ writes, in his article, “Twilight of the Brands,” about the theories of Itamar … Continue reading →

Posted in B2B Marketing, Brands, Content Marketing, Thought Leadership | Tagged , , , | Leave a comment

Integrating With the Sales Process

Posted on February 9, 2014 by Lorena Harris

Step Seven of Ten Steps To Marketing Relevance Your MAS must be linked to your CRM and other sales tools – and your sales force must understand how it all works In our last discussion, we discussed the value of implementing … Continue reading →

Posted in B2B Marketing, Content Marketing, Digital Marketing, Uncategorized | Tagged , , | 1 Comment