I recently listened to a Forrester webinar, and wanted to share these two slides from it…
First, we’ve all heard this, but the landscape has changed shape with the digital revolution. Now it really is all about the customer.
Second, marketing’s role has become increasingly about embracing the new paradigm, using digital channels to break through the clutter, understanding customers better via their data trails, and transforming the customer experience on a transaction-level basis.
The age of the customer has transformed Marketing out of necessity – and vice versa.