The Age of the Customer

I recently listened to a Forrester webinar, and wanted to share these two slides from it…

First, we’ve all heard this, but the landscape has changed shape with the digital revolution.  Now it really is all about the customer.
A new era - ForresterSecond, marketing’s role has become increasingly about embracing the new paradigm, using digital channels to break through the clutter, understanding customers better via their data trails, and transforming the customer experience on a transaction-level basis.
4Mktg Imperatives - ForresterThe age of the customer has transformed Marketing out of necessity – and vice versa.

About Lorena Harris

Lorena Harris has more than 20 years of marketing leadership experience with large business service companies. Her expertise is in designing research-based content marketing programs for brand building and demand generation. Since earning her MBA from Duke, Lorena has built revenue-generating marketing programs for $B+ B2B service companies such as Fiserv, First Data and Vantiv (financial services), ADP (employee benefit services), Convergys (contact center services) and Donnelly (publishing services). More information available on
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