Monthly Archives: December 2013

Implementing a Marketing Automation System

Step Six of Ten Steps To Marketing Relevance MAS are critical for generating leads, measuring productivity, and demonstrating value In the first five installments of this series, we covered structure, content and channels.  Now let’s talk technology…. specifically marketing automation systems … Continue reading

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The Age of the Customer

I recently listened to a Forrester webinar, and wanted to share these two slides from it… First, we’ve all heard this, but the landscape has changed shape with the digital revolution.  Now it really is all about the customer. Second, … Continue reading

Posted in Content Marketing, Digital Marketing, Uncategorized | Tagged , | Leave a comment