Daily Archives: January 11, 2013

The CMO as Change Agent

Posted on January 11, 2013 by Lorena Harris

In preparation for an upcoming CMO Exchange panel, I’ve been mulling over what it means to be a “change agent”.  The concept means something different to each of my co-presenters.  For Eastman Kodak‘s VP Marketing, it means strategically managing a … Continue reading →

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