Monthly Archives: August 2011

Plotting Your Way To Super Loyalty

Anyone who has ever taken a business or economics course will attest to the fondness of academics for a 2×2 matrix. Put one variable on the X axis, another on the Y, and presto – all manner of phenomenon can … Continue reading

Posted in B2B Marketing, Customer Experience Research, Customer Loyalty, Customer Segmentation | Tagged , , , | 3 Comments

Thought Leadership on Customer Experience: Part 3

In the last blog in this series, we discussed foundational elements for a successful thought leadership B2B marketing program: a compelling meta-theme, credible eye-opening customer research, data-packed white papers, and key findings segmented into a few key themes that can … Continue reading

Posted in B2B Marketing, Content Marketing, Customer Experience, Customer Experience Research, Thought Leadership | Tagged , , , | Leave a comment