Daily Archives: July 4, 2011

Thought Leadership on Customer Experience: Part 2

Let’s resume the conversation about how to use customer experience research for effective thought leadership marketing campaigns. In Part 1 we examined some case studies from B2B companies such as IBM and Accenture. Now let’s take a look at how … Continue reading

Posted in B2B Marketing, Content Marketing, Customer Experience Research, Thought Leadership | Tagged , , , | 2 Comments