Daily Archives: June 14, 2011

Proof That It Pays To Know Your Customer

Posted on June 14, 2011 by Lorena Harris

In May of this year the Aberdeen Group published a white paper called, “Creating a Complete Customer View: Best Practices in Master Data Management”. (http://bit.ly/k9qwOT)  Master Data Management (MDM) is the quest for a “complete customer view” through data, typically … Continue reading →

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