New Site!

This blog will aggregate my own B2B marketing experience with those of other customer experience experts I met during the course of a 3-year customer experience thought leadership campaign.  Regular blog features will include:

  • Customer experience factoids and case studies
  • Commentary on the customer experience and loyalty content out on the web
  • Contributions and anecdotes from experts like Chip Bell, Shaun Smith, Colin Shaw, Pete Blackshaw, Jeffrey Rayport, and others 
  • Insights on which US & UK companies are giving great customer experiences
  • Stories about which companies are feeling the wrath of dissatisfied customers
  • Recommendations on how to use thought leadership marketing campaigns to position your company as a leading provider of superior customer experiences
  • Reader comments, links and stories
  • LinkedIn and Twitter communities

Join me in this journey as we learn and share information about the new customer experience landscape.  After all – it’s bite or be bitten!  Lorena Harris

About Lorena Harris

Lorena Harris has more than 20 years of marketing leadership experience with large business service companies. Her expertise is in designing research-based content marketing programs for brand building and demand generation. Since earning her MBA from Duke, Lorena has built revenue-generating marketing programs for $B+ B2B service companies such as Fiserv, First Data and Vantiv (financial services), ADP (employee benefit services), Convergys (contact center services) and Donnelly (publishing services). More information available on
This entry was posted in B2B Marketing, Customer Experience, Customer Experience Research, Customer Loyalty, Customer Segmentation, Customer Service, Thought Leadership. Bookmark the permalink.

1 Response to New Site!

  1. Shaun Smith says:

    I really like it! I think there is room for a blog that is positioned as sharing interesting research and thought leadership on customer experience matters from a variety of sources. If you want some more content to help you populate it I am happy to share any of my articles or blogs with you.

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